Revry, the pioneering LGBTQ+ streaming network, dazzled marketers with a vibrant and unforgettable presentation on the third day of the 2024 IAB NewFronts.

For those who make a living in the sports business it’s anything goes as long as it keeps cash registers going cha-ching, cha-ching, cha-ching.

A novel blend of media and finance, aiming to benefit from the synergistic relationship between news reporting and trading.

While the legislation’s future in the Senate remains uncertain, the proposed TikTok ban has sparked discussions about privacy, national security, and the free speech rights of millions of Americans.

That’s why many commercials, in print pubs, radio and television, contain what many media observers call the “hard sell,” meaning they contain message points.

Are you prepared for next year’s Super Bowl on Feb. 9, 2025, at the Caesars Superdome in New Orleans, Louisiana, home of the New Orleans Saints.?

In this episode of the PR Masters Podcast, Art Stevens and Sir Martin Sorrell engage in a thought-provoking conversation that provides listeners with valuable insights into the past, present, and future of public relations.

Even though some marketing experts feel that the investment in a Super Bowl ad does not justify the cost, CBS reported in early November that ad inventory was virtually sold out for this year’s game on Feb, 11.

As TikTok continues to shape digital culture, staying informed about these data-backed keys to success will be instrumental for communicators in public relations.

Amidst this dynamic environment, Media.com empowers communicators to regain control of their reputation, swiftly respond to misinformation, share their stories free from interference, and stay informed about topics of interest.

CreatorIQ's Influencer Marketing Trends Report for 2024 offers a comprehensive snapshot of the industry, highlighting key findings and predicting trends that will shape the coming year.

Learn to persevere.  Rise from falls you’re bound to have in life.  

Is your ad featuring an East Asian man as a nerd actually reinforcing dangerous stereotypes? When and how should you use “Black American” in your copy or scripts? Should there be a hyphen in “Filipino American”?

The cost of acquiring new customers through digital advertising campaigns has nearly doubled in the last few years, as the landscape has gotten increasingly more crowded.

Where should you be online? That’s a question that every business needs to answer as they develop a digital marketing strategy. There is no one right answer for all businesses

We’ve all said things we later regretted.  Fortunately, a personal apology can often atone for such individual indiscretions.  Advertising gaffes, which may reach millions, are much more damaging and difficult to roll back, so why do some of the world’s most creative companies and brightest people continue to make promotional faux pas, and what can be done to avoid them?

Tom Brady is one of few professional athletes who transcend their field.  While many football players and fans revere him, even those who pay little attention to sports know his name.  In a new video ad, Brady surprisingly suggests that aspiring athletes shouldn’t aim to be like him.  That advice sounds self-effacing, but how does it fit with other messaging surrounding Brady’s brand?

Businesses today now all utilize some form of advertising or content marketing. However, that doesn't necessarily mean that the companies are getting the results they need from their advertising efforts. 

In recent years, brands have realized the importance of the LGBTQ+ consumer to their business as they represent nearly $1 trillion in the U.S. alone. With Pride 2022 anticipated to be bigger and better than ever, it's no surprise to brand powerhouse McDonald’s USA turning to the only LGBTQ-first streaming media company, Revry, as a trusted and authentic partner for a second year of pride campaigns.

When most people think of advertising, they think of TV commercials. But in today's digital world, there are a variety of different ways to reach your target audience.

One such way is through native video advertising.