Revry Ignites 2024 IAB NewFronts with Vibrant Showcase of LGBTQ+ Culture
Revry, the pioneering LGBTQ+ streaming network, dazzled marketers with a vibrant and unforgettable presentation on the third day of the 2024 IAB NewFronts. The IAB main stage came alive with a musical performance that entertained and showcased Revry's commitment to multicultural and diverse offerings for advertisers. The spotlight shone brightly on "Drag Latina," the winner of a 2024 GLAAD Media Award for Innovation, which thrilled the audience as Carmen Carrera announced her participation in the upcoming season. "I am so excited to be part of the international, multilingual, groundbreaking, GLAAD award-winning, Drag Latina," Carrera exclaimed, underscoring the show's global appeal and cultural impact.
Further electrifying the event, Dashaun Wesley introduced "Pride Ball," an original queer spectator sports program that forms part of the International Vogue League. Additionally, comedian Murray Hill unveiled "King of Drag," a new show that promises to captivate audiences with its unique flair. Damian Pelliccione, co-founder and CEO of Revry and host of the presentation, emphasized the importance of authenticity. "It is crucial for Revry to remain true to our LGBTQ community and our queer culture as we are a diverse-owned and targeted media company that is for and by the community," he stated, highlighting the network's core mission.
The presentation was lauded for its originality and authenticity, with Alfonso Ribeiro, host of the 2024 IAB NewFronts, praising the event: "Revry, the only LGBTQ+ streaming network, their diverse founding team loves a good show and they put together another unforgettable one for us again today!"
Revry's approach offers a valuable lesson for communicators: creativity and authenticity in storytelling are essential for enhancing brand identity and engaging your audience effectively. By staying true to their roots and celebrating queer culture, Revry continues to forge a deep connection with its community and advertisers, setting a standard for genuine representation in media.
The third day of the NewFronts spotlighted multicultural media, with LATV announcing its new parent brand, LatiNation Media, and plans for a content hub this fall. My Code introduced the Remezcla Media Group, targeting young U.S. Hispanics and announced collaborations with Crackle and GOAL.com for upcoming video and soccer content. Canela Media detailed its summer relaunch of the Canela.TV app with innovative advertising solutions and a partnership aimed at bilingual U.S. Hispanic audiences. Estrella Media reported significant viewer growth and a new collaboration with Curiosity Stream to launch documentary channels, emphasizing the broad and dynamic expansion of multicultural offerings at the event.
