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AI Speeds Up Market Research, but Human Insight Still Wins the Day
MarketCast’s Amy Fenton explains how marketers can adopt AI without compromising creativity or strategic depth.
Climate Week Town Hall to Address the Future of Sustainability Storytelling
At Climate Week 2025, CommPRO’s Communications Town Hall will unite industry leaders to confront the challenge of communicating climate action credibly, creatively and transparently.
The Hypocrisy of “Honoring America” in Sports
A blistering critique of performative patriotism in pro sports, this article challenges the commercialization of “Honoring America” and exposes the hypocrisy behind July 4th displays that put profit over principle.
Navigating the Changing Media Landscape from Substack to GEO
As legacy outlets fade and creators rise, earned media professionals must rewrite the rules to stay relevant in a fractured, AI-influenced landscape.
YouTube’s Weirdest Trends Are Winning and Brands Need to Catch Up
A new Tubular Labs report reveals the surprising rise of Minecraft marathons, 30-second cartoons, and brain rot memes—here’s what it means for your comms strategy.
Marketers Are Losing Control of Culture and That’s the Best Thing for Business
Nue Agency’s Beats + Bytes 2025 Halftime Report offers a strategic blueprint for marketers navigating the evolving intersection of technology, culture and commerce.
PR Masters Podcast 100th Episode Welcomes Industry Visionary Jim Weiss
In the 100th episode of the PR Masters Podcast, host Art Stevens marks this milestone with one of the communications industry's most transformative figures: Jim Weiss, Chairman and Founder of Real Chemistry.
Why the Myth of the One Perfect Mentor Is Holding Women Back
This powerful call to action redefines mentorship for women by replacing outdated models with collaborative inner circles that foster growth, support, and success.
Executives Retreat From LGBTQ+ Messaging as Corporate Strategies Shift
Executives are dialing down LGBTQ+ messaging—here’s what’s behind the dramatic 90% drop and what it signals for inclusive leadership in 2025.
Why Your First Year in PR Will Break You Before It Builds You
A recent grad turned PR pro reflects on the real-world lessons that transformed early uncertainty into career confidence at Hot Paper Lantern.
Why Passion Points Are the Secret Weapon for Authentic Consumer Engagement
Discover how Kraft Heinz turned cultural quirks into 6.8B impressions—and why passion points may be your brand's most underutilized asset.
Hard Work Beats Hype as Tom Madden Pushes Back on AI’s Creative Creep
Public relations veteran Tom Madden shares how hard work—not luck—built his career, and why he remains committed to human creativity even as AI transforms the industry.
Coca-Cola and UMG Rewrite the Rules of Music and Brand Collaboration
Coca-Cola and UMG are rewriting the rules of brand-artist collaboration with Real Thing Records and here’s what every communicator should take note of.
Communicators Reclaim the Spotlight at Cannes with Bold Vision for AI and Inclusion
At the Cannes Lions Communications Town Hall, communications leaders made a powerful case for why AI must serve, not replace, human creativity, diversity, and authenticity in PR.
Words Matter More Than Ever This Juneteenth for the Communications Industry
Communications leaders challenge the industry to go beyond performative allyship and commit to advancing equity through authentic storytelling, inclusion, and systemic change.
Katzenberg Declares the End of Marketing’s Black Box with AI Breakthrough
Marketing’s black box is finally being opened and AI is turning brand storytelling into a science, say top execs from Disney, Mars, and WndrCo.
Latino Culture Takes Center Stage at Cannes Lions as the New Mainstream
Latino US Day at Cannes Lions 2025 calls on brands and communicators to embrace Latino culture not as a trend—but as the mainstream force shaping the global narrative.
A Conversation with Rossana D’Antonio on Grief, Accountability, and Airline Safety
Join Michael Zeldin as he speaks with Rossana D’Antonio about the personal tragedy that inspired her book 26 Seconds and her fight to improve airline safety and accountability.
Marketers Must Build Their Own AI or Risk Falling Behind Fast
At Cannes Lions, Microsoft’s Alysa Taylor and Under Armour’s Liz Bacelar delivered a wake-up call to marketers: AI isn’t magic—it’s work, and it’s time to start building.
Why the Future of Media May Belong to Small, Smart, and Fully Integrated Platforms
David Wolf’s new venture, Media Capital Ventures, reflects a growing shift toward integrated, small-scale media platforms that combine content, tech, and distribution.

