The 2022 Strategic Communications Conference gathered nearly 400 professionals at the Microsoft campus in Redmond, Washington to network, brainstorm and learn from dozens of experts in internal and external communications.

The decision a customer makes to purchase a product or support a brand is based on a variety of factors. What many people find surprising is that color makes up between 62% and 90% of that decision. This is because colors have a large effect on the human brain and can completely alter the way a customer feels about a particular item. So how do different colors affect people's purchasing decisions, and how can business owners utilize them in their marketing strategies? 

Join Michael and former senior speechwriter for President Joe Biden as they discuss his fascinating new book, Undelivered: The Never-heard Speeches That Would Have Rewritten History. Undelivered presents some of the most notable, never delivered speeches from Richard Nixon’s refusal to resign to Hillary Clinton’s acceptance speech; from Dwight Eisenhower’s apology for the failure of the D-Day invasion to Japanese Emperor Hirohito’s apology for his role in World War II.

Today, PRSA-NY announced the 2022 State of Mental Health in Public Relations Report with Honan Strategy Group, a data-driven strategic research and communications firm, to understand how PRSA-NY members are coping with their mental health and determine resources to help working professionals in the industry.

Established in 1947, PRSA, the nation’s leading organization serving the communications community, is celebrating its 75th anniversary throughout 2022. To mark this milestone event, PRSA is publishing “75 Years of Impact and Influence: People, Places & Moments in Public Relations History,” showcasing the history of the profession through the people and events that helped shape international discourse and transform the business world.

Bobby eagerly opens his Happy Meal box, tossing the chicken nuggets and fries aside to find the special toy tucked inside.  Kids have repeated that ritual for decades, but Bobby is 32.  While it’s nice that McDonald’s and other companies increasingly meet the need for nostalgia and help grown-ups relive childhood highlights, is selling sentimentalism a good adult-use of time and resources?

All communicators have been there before: Having to write a quote that sounds intelligent, insightful and impressive. Oh, and make it personalized. Memorable, too. And quick!

The local search landscape has changed a lot. You no longer need to have the biggest ad budget to get to the top of search results. In fact, these days, many tools exist to let local, small businesses out-compete big businesses.

The job market isn’t the same as it was before the world changed a few years ago. Beyond upending the job market and how people work, the pandemic also leveled the playing field for requirements for certain jobs.

Join Michael in his discussion with Cody Keenan as they discuss his book, Grace: President Obama and Ten Days in the Battle for America.  The book recounts the most remarkable eulogy delivered by President Obama in Charleston, South Carolina after the hate crime murders of Reverend Pickney and eight parishioners in the Emanuel African Methodist Episcopal Church.

Improving women’s experience in the workplace and creating safe, supportive environments for female employees is an important element of Diversity and Inclusion. When executed purposefully, it leads to positive outcomes for all. 

Today, United States Surgeon General Dr. Vivek Murthy released a new Surgeon General’s Framework for Mental Health & Well-Being in the Workplace outlining the foundational role that workplaces should play in promoting the health and well-being of workers and our communities. As reports of “quiet quitting” and the Great Resignation have shown, the COVID-19 pandemic has changed the nature of work for many and the relationship that some workers have with their jobs.

There has been a lot of consideration given recently to the issues and concerns regarding diversity, inclusion, and systemic racism. We have become more sophisticated in our appreciation that diversity includes much more than race, nationality, gender, sexual preference, or expression. It includes such differences as thinking styles, communication, interaction styles, and much more.

When we are confined to our homes, time can seem infinite. Even if you are juggling homeschooling with working, taking some quiet time to look inward and outward to what’s possible in the future is time well spent. As leaders - and we are all leaders of our own lives as well as others’ - we make professional progress by observing the leadership lessons we see in action. Watch and listen to leaders during this crisis and you will see what works effectively and what does not.

In what was a spectacular premiere night, Revry’s international drag competition series, ‘Drag Latina’ premiered with devices lighting up around the world showing the double episode night.

Join the conversation on identifying and improving DE&I support for talent recruitment, corporate retention, and increasing brand awareness and reputation. Sponsored by The George Washington University Master of Strategic Public Relations, this discussion will feature industry leaders and experts on the topics facing society today. The experts will provide actionable insights, address employer/employee pain points, and discuss intersection of the issues. Topics include but are not limited to: identifying the principles of DEI, layers of identities, and corporate responsibilities. To learn more about our speakers, click here.

Twelve years ago, we launched CommPRO.bizas an educational resource for communications professionals. I could have never imagined how far we’ve come. Working with the C-Suite, the contributed content comes from corporate executives, investors, and public relations specialists. Over the years, we expanded into a wide variety of industry sectors, including, marketing, social media, financial communications, public affairs, and events.

If you’re looking to take the next step in your career and want to move into a management position, then there are a few ways in which you can help boost your chances of being considered for a managerial position. In this post, we’ll be covering what you can do to help improve your skills, experience, and qualifications for leadership and how you can get employers to take notice of you when hiring. Keep reading to learn more.