In today’s world, it’s increasingly important for your organization to spotlight its culture on social media. Whether this means interacting with customers, clients and the general public on Twitter or showcasing work life at your company via LinkedIn, all social media platforms provide different ways for you to show the wider world — including potential talent — what your organization is all about. Ahead of Ragan’s Future of Communications Conference this November, Coffee shared some of her thoughts on how best to tell employee stories through social.

We tell all sorts of lies at work. We flatter, exaggerate, omit, and mislead -- primarily to avoid punishment, to make ourselves look better, to control information, or to protect others.

Join your peers during Ragan’s Communications Week on November 1-2 for a must-attend conference to help you refine and align your strategies with the future of communications, hone your business acumen to position yourself as a future leader and better understand the tools and technology that will get you there. Industry experts will teach you the skills needed to meet the next horizon of employee communications, social purpose and DE&I, leadership communications, technology and more.This conference will feature real-world tips and tactics from leading communicators. Our speakers will share how they effectively measure and report to reflect the needs of emerging audiences, refine media relations strategies to build stronger relationships amid changing newsroom trends, integrate emerging tools and features on social media to earn more engagement with audiences, foster stronger agency-client relationships and more.

It's no secret that employees have a significant impact on the success of a company. Shifting values, changing expectations, and unexpected growth all pose a challenge to retaining good employees. The one factor all employees want is a great place to work.

The Metaverse 100 companies will be celebrated as part of the Metaverse Spectrum Business Conference and Expo on October 25th in the metaverse. 

The “fake it till you make it” strategy — where you pretend to know something until you’ve reached the point where you actually do — doesn’t serve communicators well in the long run. Learning new skills and gaining experience takes time, and if you fake your way through your career, you’re likely to waste a lot of that time.

The first acquisition made by a public relations agency is both invigorating and frustrating. It’s invigorating because the acquirer has made the decision that agency growth can be achieved through acquisition as well as organic.  And frustrating because the work involved in making an acquisition is hard work and almost always burns up a lot of time, especially if the buyer chooses to go it alone and not engage the help of M & A professional.

George Washington University's College of Professional Studies invites students, faculty, staff, alumni, and friends to a conversation with Valerie Biden-Owens to discuss her experience growing up within the Biden household and how it shaped her political and professional achievements.Ms. Biden-Owens will be available to sign books after the conversation.

The pneumatic tube system (invented in the 19th century) is now a vital part of patient care.  Advanced technology makes them faster and more reliable than they once were.  Unfortunately, the demands of the COVID-19 pandemic have strained the hospitals’ supplies. 

No, I’m not a scientist, just a theoretician, highly unlicensed.  My laboratory is my bedroom.  My medicine is my bed. My patients are myself and my wife.

More and more Native Americans are taking on Communications roles at the Fortune 500 to assure that their communities are adequately represented in their companies' marketing, PR, and HR activities. An increasing number are becoming critically important tribal Communicators, serving to bridge the communications gaps between the goals of business and the needs of their communities.

Editor's Note: As we celebrate Hispanic Heritage Month, business leaders have an opportunity to tap into the Latino community’s explosive growth and buying power. CommPRO sat down with Kathy Bloomgarden, CEO, Ruder Finn, and Gloria Rodriguez, Founder, President/CEO, RF Comunicad, to discuss Hispanic marketing trends such as the 47.1%increase in Hispanic homeownership, and the fact that Hispanics were responsible for 81% ofUS labor force growth, among other statistics that show the importance of this community as a loyal, diverse and growing consumer group.

Walmart made global headlines a few days ago when it launched two new virtual games on Roblox, marking the entry of one of the leading consumer brands into the Metaverse. 

The last few years have been difficult, to say the least. Just as we were feeling more positive about the pandemic, we’re inundated with more negative news. From concerns about new COVID variants, to shootings, inflation, rising interest rates, the mid-term Elections, the effects of climate change, the Russia-Ukraine war, and supply chain issues it’s understandable that  “Mental Health Replaces COVID as the top health concern among Americans,” reported IPSOS in September 2022. 

The COVID-19 pandemic had a profound effect on the economy, but small businesses took an especially hard hit. In fact, 96% of small businesses were affected by the pandemic which resulted in substantial layoffs and even some businesses having to shut their doors. 

Companies that want to reach their consumers these days have to invest in digital public relations efforts. Some of the basic ones include creating a business website and taking ownership of a company's search engine listing.

Often we focus our online marketing efforts on things we publish online. That’s great, but we also need to expand our audience to optimize on the impact of our content. Links increase our audience and help with search engine optimization (SEO).Here are the steps to follow for a successful link building strategy.

Millions of baseball fans were recently watching televised games when they were unexpectedly hit by a pitch!  An errant slider didn’t fly through their screens; rather, they were beaned by a very unconventional advertising curve.  The promotional pitch for Smile didn’t leave any bruises; in fact, many even liked it, but is this kind of guerrilla marketing fair or foul?  A veteran marketer and a rising rookie argue the call.

Higher education institution (HEI) communicators generally have a standard set of strategies for sharing messages with students, faculty and staff. However, Gen Z has communicators reconsidering their tactics and platforms for this target audience.

This World Mental Health Day, Paramount Media Networks & MTV Entertainment Studios (MTVE) introduces Hidden Healers, a digital content series created in partnership with a group of four mental health young leaders to drive mental health actions that honor the heritage of BIPOC communities and cultures.The digital series was created in partnership with the four young leaders who developed and presented the idea at MTVE's first-of-its-kind Mental Health Youth Action Forum hosted at the White House inMay 2022with First Lady Dr.Jill Biden, AmbassadorSusan Rice, U.S. Surgeon General Dr.Vivek MurthyandSelena Gomez. They include: