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Can PR Prove Its Worth as Clients Demand ROI and Agencies Deliver the Data?
Public relations is finally shedding its reputation problem by proving its measurable impact with data-driven results.
AI, Authenticity and the Future of PR Are Colliding Faster Than You Think
CommPRO’s Fay Shapiro joins Sherry Goldman to explore how technology and community are reshaping public relations from the inside out.
Dan Scorpio Says Activist Investors Are Just Getting Started in 2025
Activist pressure isn’t slowing down, and Scorpio says corporate leaders better get proactive fast.
Sofia Colucci Brings Beer, Bold Ideas, and Honest Career Advice
Molson Coors CMO Sofia Colucci shares the real story behind beer commercials, bold brand moves, and building a career from brake pads to Super Bowl ads.
Kenny Gravillis Turns Movie Posters Into Cultural Landmarks
Creative powerhouse Kenny Gravillis opens up at Cannes about the magic behind iconic film posters and why human creativity still leads in the age of AI.
Sustainability Messaging Must Evolve or Risk Losing Investors
As investor priorities shift, companies must embed sustainability into their core growth strategies or risk being left behind.
Gigi García Russo Says GEO Is Reshaping Earned Media in the Age of AI
HUNTER’s Gigi García Russo explains how communicators must adapt earned media strategies for the generative AI age through Generative Engine Optimization.
Colbert’s Exit Signals the End of Late Night as a Broadcast Powerhouse
Even as CBS ends The Late Show with Stephen Colbert, data shows his legacy—and lessons for communicators—extend far beyond late night.
Why Burnout Is Getting Worse This Summer Despite All the Talk About Mental Health
As job insecurity and empathy gaps rise, communications leader Melissa Rieger offers new strategies to counter a troubling summer surge in employee burnout.
Why the Future of PR Looks More Like Investor Relations
Renée Soto of REEVEMARK makes the case for stakeholder trust as the new bottom line, blending IR discipline with PR storytelling in today’s interconnected world.
Marketers, Meet the New Internet Business Model
Cloudflare just redefined content access for AI, setting the stage for a new internet economy that marketers and communicators must quickly adapt to.
PR Is No Longer Enough If You’re Not Thinking Like Investor Relations
As stakeholder expectations evolve, top communicators reveal why PR must adopt investor relations strategies to stay credible, clear and connected.
Cuomo’s Defeat Exposes the Democrats’ PR Failure
Andrew Cuomo’s stunning primary loss to Zohran Mamdani reveals not just a political shake-up, but a communications crisis for a Democratic Party struggling to connect with modern voters.
Why Smart Marketers Are Betting Everything on Brand in the Age of AI
Comscore CMO Jackelyn Keller breaks down why the future of marketing is a fusion of emotional storytelling and intelligent technology.
Bridging Climate Communication Across Diverging Global Priorities
The U.S. and EU are sending different climate signals—here’s how businesses and communicators can navigate the messaging gap and build trust through clarity and consistency.
Freedom, Trust and the Power of Communication in a Changing America
Discover how the communications industry is embracing freedom, responsibility, and purpose in a rapidly changing media landscape.
AI Speeds Up Market Research, but Human Insight Still Wins the Day
MarketCast’s Amy Fenton explains how marketers can adopt AI without compromising creativity or strategic depth.
Navigating the Changing Media Landscape from Substack to GEO
As legacy outlets fade and creators rise, earned media professionals must rewrite the rules to stay relevant in a fractured, AI-influenced landscape.
Why the Myth of the One Perfect Mentor Is Holding Women Back
This powerful call to action redefines mentorship for women by replacing outdated models with collaborative inner circles that foster growth, support, and success.
Why Passion Points Are the Secret Weapon for Authentic Consumer Engagement
Discover how Kraft Heinz turned cultural quirks into 6.8B impressions—and why passion points may be your brand's most underutilized asset.

