CommPRO|Industry News

CommPRO keeps the communications, public relations and marketing industries connected, informed and creative.

Paul Kontonis 11/19/25 Paul Kontonis 11/19/25

Avatar’s Fan Energy Surges as Mainstream Buzz Lags Ahead of Release

Data reveals why Avatar’s loyalists roar online while the wider social web stays surprisingly quiet before the franchise’s next mega-release.

CommPRO 11/17/25 CommPRO 11/17/25

Nuance and Environmental Awareness Lacking in AI Adoption

At CommPRO’s Communications Week Town Hall, Easterseals’ Paula Moore urged communicators to slow down, think critically, and bring humanity back into how we use AI.

Dan Scorpio 11/13/25 Dan Scorpio 11/13/25

Glass Lewis Ends ‘House View’ Proxy Guidance, Reshaping Investor Engagement

Glass Lewis’ shift away from universal proxy guidance marks a turning point for investor relations and corporate communication strategy.

CommPRO 11/10/25 CommPRO 11/10/25

Media Intelligence Pioneer John Croll Redefines the Future of Communications Insight

John Croll shares lessons for communicators on transforming data into strategic foresight and leadership advantage.

CommPRO 11/6/25 CommPRO 11/6/25

Town Hall Calls On Communicators to Redefine Leadership in the AI Era

CommPRO’s November 12 Communications Town Hall brings together industry leaders for a transparent, provocative conversation about trust, technology, and the future of PR.

CommPRO 11/3/25 CommPRO 11/3/25

Grace Leong’s Golden Call for Communicators to Rise Above the Myths

At PRSA ICON 2025, HUNTER CEO Grace T. Leong inspired the industry with a powerful message: truth told with empathy still has power.

Paul Kontonis 10/29/25 Paul Kontonis 10/29/25

TikTok’s U.S.–China Deal Redefines Global Trust and Messaging in the Age of Algorithmic Power

The U.S.–China framework deal over TikTok is a communications case study in global trust, tech diplomacy, and narrative control.

CommPRO 10/22/25 CommPRO 10/22/25

IAB’s CreatorFronts Brings Influencer-Led Programming to Madison Avenue

The IAB’s new CreatorFronts will give brands a direct line to creators shaping culture, authenticity, and influence in 2026.

Arthur Solomon 10/21/25 Arthur Solomon 10/21/25

What Communicators Can Learn From Trump’s Media Mastery

Donald Trump’s message discipline and directness offer lasting PR lessons for today’s communicators.

Paul Kontonis 10/8/25 Paul Kontonis 10/8/25

Wendy’s “Tendys” Proves Authentic Branding Still Wins the Chicken Wars

At Advertising Week, Wendy’s Stephanie Lancaster showed how staying true to brand voice—and having fun doing it—turned “Tendys” into a viral, emotionally resonant campaign.

Brendon Shank 10/6/25 Brendon Shank 10/6/25

The Best Climate Messages Aren’t About Climate

A provocative look at why storytellers must prioritize people’s wallets over polar bears to drive climate progress.

Tom Madden 9/12/25 Tom Madden 9/12/25

PR’s Future Lies in Crisis, Creativity and Global Growth

Crisis management, globalism, and strategic partnerships continue to define the evolving power of PR.

CommPRO 6/11/25 CommPRO 6/11/25

PR Masters Series Episode #99 - Dr. Rochelle Ford

Join us as Dr. Rochelle Ford shares her vision for the future of communications, leadership lessons from her first year at Page, and how the profession is evolving in the age of AI.

Alan Shimel 4/17/25 Alan Shimel 4/17/25

Agencies and Media are Learning to Dance to a New Rhythm

Agencies and media publishers are breaking out of their old roles to move in sync, forging powerful, data-driven partnerships that blend storytelling with strategy to win in the new era of content and commerce.

Ken Rogers 2/28/25 Ken Rogers 2/28/25

How to Work Remotely Using Only Your Smartphone

With AI-driven innovations and cross-platform compatibility, Microsoft’s new Windows app for smartphones and Zoom’s rebranding as an AI-first platform are redefining remote work, making mobile productivity more seamless than ever.