CommPRO|Industry News

CommPRO keeps the communications, public relations and marketing industries connected, informed and creative.

CommPRO 10/28/26 CommPRO 10/28/26

Exciting News From Our Trusted Advisor Initiative Partners!

CommPRO is delighted to celebrate our valued Trusted Advisor Initiative partners, Helio Fred Garcia and Katie Garcia, on the upcoming publication of the second edition of The Power of Communication, bringing fresh insights on building trust and leading effectively.

Dominic Calabrese 10/26/26 Dominic Calabrese 10/26/26

What Messages Will Resonate in the Midterms?

As the midterms approach, CommPRO turns to communication professionals and political observers for their perspectives on the messages and strategies shaping the election.

CommPRO 10/23/26 CommPRO 10/23/26

PAN Communications Study Finds AI Answers Change 50% to 60% of the Time

New research from PAN Communications raises important questions for communication professionals about AI visibility, credibility and the continuing value of earned media.

Fay Shapiro 10/9/26 Fay Shapiro 10/9/26

Where AI Ends and Leadership Begins

For CommPRO’s Trusted Advisor Initiative, Helio Fred Garcia talks about AI, leadership, human judgment, ethical clarity and what it really means to be a trusted advisor.

Katie Scott 10/5/26 Katie Scott 10/5/26

Creative Leadership in the Age of AI: Why Human Intelligence Still Matters

CommPRO explores why the real creative advantage in the age of AI comes from combining data and technology with the human judgment, instinct and emotional intelligence that still drive great work.

CommPRO 9/22/26 CommPRO 9/22/26

The Trusted Advisor Initiative: The Counselor’s Prime Directive

This second excerpt from Influencing Leaders explores what CEOs and senior leaders really need from trusted advisors: practical, focused and ethical counsel that helps move both the leader and the organization forward.

Fay Shapiro 9/8/26 Fay Shapiro 9/8/26

Fred Garcia on AI, Human Judgment and Why Communication Must Rethink Its Value

In Part 2 of our conversation, Fred Garcia goes deeper on leadership, mentorship and the responsibility communicators have to help shape the next generation of our profession.

Fay Shapiro 9/7/26 Fay Shapiro 9/7/26

The Communications Team of 2027 Is Being Built Now

This Thursday, CommPRO brings Aaron Kwittken and communications leaders together to talk about a question that is quickly becoming very real: What should the communications team of 2027 actually look like?

Fay Shapiro 9/1/26 Fay Shapiro 9/1/26

Fred Garcia on What It Really Takes to Become a Trusted Advisor

In the first of a two-part CommPRO conversation, Helio Fred Garcia reflects on his 43-year relationship with James E. Lukaszewski, the lessons behind Influencing Leaders and why real influence has far less to do with getting a seat at the table than with becoming someone a leader trusts when the stakes are high.