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How a $100K Event Sponsorship Ends Up With 13 Likes
Learn more about why major event sponsorships often fall flat and how data-driven executive communications can turn visibility into real impact.
Layoff Lessons Every Communicator Must Learn from Corporate America’s Crisis Missteps
From Amazon’s AI layoffs to Target’s timeline backlash, the latest wave of corporate job cuts reveals a defining test for crisis communication credibility.
Amazon’s Massive Layoffs Reveal How AI Is Rewriting Corporate Communications
As Amazon cuts 14,000 corporate jobs, communicators face a defining moment in explaining the human side of automation and change.
Big Tech’s H-1B Warnings Show the Risks of Panic Communication
Leaked memos show Google, Amazon, and Microsoft urging H-1B workers to rush home before new restrictions take effect.
TIME’s Sam Jacobs Pushes Media Forward While Protecting Its Legacy
In an interview with Samir “Mr. Magazine” Husni, TIME’s Editor-in-Chief shares lessons on AI, print, social media, and the enduring power of the TIME brand.
Marketers Must Build Their Own AI or Risk Falling Behind Fast
At Cannes Lions, Microsoft’s Alysa Taylor and Under Armour’s Liz Bacelar delivered a wake-up call to marketers: AI isn’t magic—it’s work, and it’s time to start building.
Here is What the Top Communicators Do Differently to Make Executive Thought Leadership Unforgettable
In this final installment, top communicators from HAVAS Red and Curley Company reveal how they craft bold, authentic executive content that resonates, aligns with brand values, and delivers real-world impact.
Bill Davies Leads Tech-Forward Agency Model at Racepoint Global
Bill Davies is reshaping Racepoint Global by blending experiential expertise with cutting-edge technology to drive growth and create impactful, integrated campaigns.
Engagement Hijacking Reaches New Heights and 2025 Will Bring Even Bigger Risks for Brands
In 2024, hijacking engagement surged with real-world consequences, and in 2025, brands must focus on early detection and proactive crisis strategies to protect their reputations amid growing cultural and political risks.
When The Internet Is Not Enough
They have consumed virtually ALL of the data available on the Internet. All of it.
To Know if Your Emails Are Getting Through, You Need to Do This One Thing Now
In the land of the blind the one-eyed man is king. Here’s an important lesson from our recent email experience and one key takeaway.
What’s On the Mind of Internal Communications Leaders
Here are some of the biggest takeaways from Ragan’s 2023 Internal Communications Conference.
AI Ethics Need Time
At the same time Major League Baseball (MLB) has made a revolutionary rule change to speed up America’s pastime, some renown business leaders have called a timeout to slow down the planet’s hottest new technology, Artificial Intelligence.

