Amid today’s noisy and often conflicting economic signals, these six takeaways offer leaders the clarity they need for smarter planning.

With Instagram hitting 3 billion users, Tubular Labs’ move to restore Reels view counts gives marketers the missing link to real performance.

Truthset’s latest report uncovers data quality gaps that could tank ROI during the back-to-school season, urging communicators to rethink their targeting strategies.

Marketing’s black box is finally being opened and AI is turning brand storytelling into a science, say top execs from Disney, Mars, and WndrCo.

Megan Daniels of MX8 Labs reveals new survey data showing that Americans understand tariffs but are deeply skeptical of how companies and politicians use them.

YouTube is changing how it counts Shorts views, triggering massive spikes in numbers that communicators need to understand—and leverage—strategically.

Discover how AI influencers are revolutionizing marketing by challenging the very essence of authenticity and reshaping the future of brand engagement.

“AI is not just a tool; it’s a fundamental shift in how we approach marketing.”

So, I found myself asking: When and where is it appropriate to inject a little fun into corp. comm.?

How communicators are interpreting measurement outputs that offer multiple insights.

What CommTech provides the most useful metrics?

In this complex ecosystem, it’s clear that communicators need a new playbook in 2024.

In a pivotal moment for the marketing industry, Bob Liodice, CEO of the Association of National Advertisers (ANA), has issued a resounding call to action in an email to the brand marketer community.

Three industry leaders share the top comms competencies they look for when hiring, and offer tips for cultivating these skills for practical, long-term success.

With workplace burnout estimated to cost the U.S. economy more than $500 billion each year, Sara Whitman, chief people officer at Hot Paper Lantern, emphasizes that this has become a norm — in and outside of work.

Every marketing professional knows the importance of understanding your target audience. It’s essential to be consumer fluent and develop a deep understanding of what they want and need.