Marketers are spending more on influencers, but brand safety gaps expose reputational risks communicators must address.

Jimmy Kimmel’s suspension by ABC reveals how political and corporate forces can swiftly silence voices, offering PR leaders urgent lessons in risk and reputation management.

In this episode of Explain it to a Teenager, Weber Shandwick copywriter Lauren King reveals how she makes brand content resonate by sounding real, not rehearsed.

A classic musical, a PR legend, and one unforgettable lyric deliver a lesson brands must hear.

Cracker Barrel’s logo reversal proves once again that ignoring your audience can turn branding into a full-blown crisis.

Getty’s report “Sustainability at the Crossroads” highlights consumer sentiment around environmental issues.

In 2024, hijacking engagement surged with real-world consequences, and in 2025, brands must focus on early detection and proactive crisis strategies to protect their reputations amid growing cultural and political risks.

As a communicator, whether you work in agency land for brands, inhouse at a government department, within the armed forces, the emergency services or at an NGO, you have the strategic and technical capabilities to make a story fly in the media – whether factually accurate or not.

Surveys have shown that consumers want a brand to take a stand on the various political and social issues that are confronting our nation.