Once a stage for unscripted political moments and headline-making speeches, the Academy Awards have become a carefully choreographed broadcast that reflects how risk-averse today’s entertainment industry has become.

As brands prepare for the United States’ 250th anniversary, PR professionals face a familiar challenge: how to break through the noise and create programs that deliver real news value, not just another promotion lost in the clutter.

As brands assess the real return on Olympic sponsorships, this piece explores how smart PR can extend those high-profile associations long after the closing ceremonies.

As the 2026 Winter Olympics approach, this op-ed examines how brands can prepare for scrutiny, manage risk, and use smart public relations to stand out on one of the world’s most visible stages.

As the Super Bowl approaches, this op-ed looks beyond the spectacle to explore what the game continues to reveal about attention, risk, and return for today’s PR and marketing leaders.

If you want to understand where public relations is really being tested and reshaped, just look at the 2025 headlines, where every crisis, correction and comeback delivered lessons no textbook could capture.

This op-ed examines how sportswashing, gambling promotion, and rising access costs are reshaping the sports industry and eroding trust between leagues, media, and fans.

This op-ed takes a critical look at why cable TV political programming continues to prioritize speed and opinion over depth and expertise, often leaving viewers less informed rather than better informed.

As global sporting events increasingly double as reputation shields, we explore how sportswashing works, why it persists, and the essential lessons PR leaders can draw about narrative control, transparency and trust.

For communications leaders, the handling of the Epstein files offers a timely reminder that crises are rarely caused by a single event, but by the strategic missteps that follow.

As the Winter Olympic Games in Milan-Cortina approach, brands and organizers are once again confronting a familiar reality: protests are an expected part of the Olympics, and preparation is critical to protecting brand reputation.

The socialist mayor-elect’s victory in New York City signals deep political fractures—and vital lessons for communicators navigating polarization.

CommPRO celebrates 15 years by reflecting on the PR challenges of 2010 and the bold opportunities shaping communications today.

As we honor Memorial Day, CommPRO reflects on the year’s defining stories that reshaped communication, leadership, and trust.

Celebrate Thanksgiving with CommPRO as we reflect on a year of innovation, collaboration, and the community that drives the communications industry forward!

As we kick off the first day of our 15th year—our CommPRO ‘Quinceañera’—I want to extend my deepest gratitude to our incredible community.

While I believe that the Olympics is the most important of all sporting events, I do not believe it promotes a more peaceful world or brings together the best athletes on our planet.