As the political landscape heading into 2026 continues to shift, this second installment explores what the Democratic Party’s ongoing voter disconnect may reveal about messaging, strategy and the broader communications challenges shaping modern politics.

Veteran PR executive Arthur Solomon argues that while agencies continue to promote the latest buzzwords and AI-driven tactics, clients and journalists still care most about one thing: results.

As the 2026 midterm election cycle begins to take shape, veteran communications strategist Arthur Solomon argues that Democrats must fundamentally rethink how they connect with mainstream American voters.

As global attention turns to the FIFA World Cup, brands face a more complex communications landscape where proactive strategies and thoughtful engagement are essential to navigating potential protests and protecting reputation.

As brands gear up for the World Cup, this piece explores a smarter approach to earned media by looking beyond traditional sports coverage to reach broader, more receptive audiences.

This April Fools’ Day, a look at the PR agency dream that says more about reality than we might like to admit.

Once a stage for unscripted political moments and headline-making speeches, the Academy Awards have become a carefully choreographed broadcast that reflects how risk-averse today’s entertainment industry has become.

As brands prepare for the United States’ 250th anniversary, PR professionals face a familiar challenge: how to break through the noise and create programs that deliver real news value, not just another promotion lost in the clutter.

As brands assess the real return on Olympic sponsorships, this piece explores how smart PR can extend those high-profile associations long after the closing ceremonies.

As the 2026 Winter Olympics approach, this op-ed examines how brands can prepare for scrutiny, manage risk, and use smart public relations to stand out on one of the world’s most visible stages.

As the Super Bowl approaches, this op-ed looks beyond the spectacle to explore what the game continues to reveal about attention, risk, and return for today’s PR and marketing leaders.

If you want to understand where public relations is really being tested and reshaped, just look at the 2025 headlines, where every crisis, correction and comeback delivered lessons no textbook could capture.

This op-ed examines how sportswashing, gambling promotion, and rising access costs are reshaping the sports industry and eroding trust between leagues, media, and fans.

This op-ed takes a critical look at why cable TV political programming continues to prioritize speed and opinion over depth and expertise, often leaving viewers less informed rather than better informed.

As global sporting events increasingly double as reputation shields, we explore how sportswashing works, why it persists, and the essential lessons PR leaders can draw about narrative control, transparency and trust.

For communications leaders, the handling of the Epstein files offers a timely reminder that crises are rarely caused by a single event, but by the strategic missteps that follow.

As the Winter Olympic Games in Milan-Cortina approach, brands and organizers are once again confronting a familiar reality: protests are an expected part of the Olympics, and preparation is critical to protecting brand reputation.

The socialist mayor-elect’s victory in New York City signals deep political fractures—and vital lessons for communicators navigating polarization.

CommPRO celebrates 15 years by reflecting on the PR challenges of 2010 and the bold opportunities shaping communications today.

As we honor Memorial Day, CommPRO reflects on the year’s defining stories that reshaped communication, leadership, and trust.