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Three Reminders on Social Media for Lead Generation
Three best practices for using social media to boost your lead generation.
Ivanka Djoleva-Minioti shares how Mondelēz International’s purpose has evolved since its inception
“The company has always grown not only organically but also through mergers and acquisitions,” said Djoleva-Minioti, who joined when the company was known as Kraft Foods Inc. sixteen years ago.
The Stevens Group Looks Back at Richard Levick in the PR Masters Series Podcast
“What I clearly remember from my first to my last encounter with Richard was the fluency with which he presented ideas and information on a whole host of subjects.”
A Quarter-Century Later, the Good Friday Peace Accords Are Holding in Northern Ireland
David Feherty, the irreverent golf commentator, once observed that to get by in Northern Ireland – as he had done at the height of The Troubles – people had to rely on their “sense of the absurd.”
Why Brands Must Stay Consistent With Their Brand Story
Surveys have shown that consumers want a brand to take a stand on the various political and social issues that are confronting our nation.
ICCO Report: Big Challenges, Bigger Opportunities for PR Industry
The International Communications Consultancy Organization has just released its latest annual report, surveying thousands of PR professionals across the globe to probe the perils and promise of the industry.
Remembering Richard S. Levick
With great sorrow and bittersweet gratitude, we share the passing of our kind, brave, caring, dear friend and colleague, Richard S. Levick, Esq.
AI Ethics Need Time
At the same time Major League Baseball (MLB) has made a revolutionary rule change to speed up America’s pastime, some renown business leaders have called a timeout to slow down the planet’s hottest new technology, Artificial Intelligence.
Sara Whitman Shares Tips For Setting Definitions Before Goals And Empowering Managers To Collect Data
With workplace burnout estimated to cost the U.S. economy more than $500 billion each year, Sara Whitman, chief people officer at Hot Paper Lantern, emphasizes that this has become a norm — in and outside of work.
How To Go From Legalese To Legal Ease
Collaborations between lawyers and communications professionals often leave both parties with a sense that the other comes from opposite ends of the earth and never the twain shall meet.
Beware: PR pros using emojis on social media inadvertently giving investment advice
A recent ruling by a judge in New York is raising quite a few eyebrows. The judge ruled that some emojis essentially represent investment advice — whether the user intended to offer such advice or not.
Adeta Gayah guides her team to embrace automation and the future of work
One of the biggest concerns floating around the digital workplace centers on the rise of AI tech and how it’ll affect the world of work.
1,000 communicators were Asked how they’re overcoming obstacles and shaping strategies
Ragan’s annual Communications Benchmark Report, surveying nearly 1,000 communicators from across a broad spectrum of industries, sheds light on what the challenges and opportunities that comms professionals hope to tackle in the year ahead.
PR Masters Series Podcast, Episode #74 –Valerie Di Maria
Today’s special guest on the PR Masters Series podcast is Valerie Di Maria, Principal, the10company.
President Biden’s Lesson For PR People: Best To Avoid Saying ‘No Comment’ When Saying ‘No Comment’
President Biden’s cardinal mistake was to use the phrase “no comment” in three of his four replies, a PR 101 “no no” when ducking reporter’s questions on an issue of importance to the country.
Building an Effective Marketing Campaign Through Interdepartmental Collaboration
Effective marketing campaigns can make or break your business. A well-strategized, coordinated campaign can bring new customers to your company, bolster your brand presence, and improve the ROI of every long-term project you commit to.
Alexander Rose Talks about Two Rival Spies and the Secret Plot to Build a Confederate Navy
Alexander Rose is the author of Washington’s Spies (the basis for the AMC drama series, Turn: Washington’s Spies, on which he served as a writer/producer), and several other nonfiction books.
My Nightmare PR Dream
Throughout my PR career I have been criticized for frequently telling clients and account groups the truth: What they want in a program will not work with the media because it is too self-serving and lacks originality, news or feature use possibilities.
9 in 10 PR Pros Believe AI Will Allow Them to Do Their Jobs Better, Stagwell Report Says
Stagwell Marketing Cloud’s latest State of Comms Tech Report is out, and it’s a clear sign that PR is ready to embrace the future.
How to Connect Your Target Reader with Your Blog
As with all online marketing, just pushing content out is not enough. You have to be intentional to connect with your reader.

