Crowdfunding is a method of raising money from a large number of people. It helps to provide capital to get a campaign or a project off the ground. Businesses, charities, or individuals can create a campaign. Crowdfunding platforms such as GoFundMe and Kickstarter have become very popular.

Gone are the days of brick and mortar stores representing the retail buying experience. With online retail representing approximately 11% of all retail sales, digital buyers are expected to grow by over 13% in the next 3 years. With this sort of non-stop growth, e-commerce managers find themselves in an increasingly change-filled and fast-paced industry. To succeed where others fail, an e-commerce manager needs to master several crucial skills in this arena.

Resumes should be customized to each opportunity. They must also be clear and concise. To accomplish this start by removing any information that should not have been on a resume anyway.  These items should be removed immediately:

While the idea that the most successful brands have a clearly defined purpose may seem obvious now, the concept was not always so widely understood.

During the year 2020, we experienced history in the cryptocurrency niche with the 3rd Bitcoin halving event unfolding. There has been unprecedented hype after this news with a great rise in interest for the coin around the world. More and more people are expressing their interest in learning about the places to buy Bitcoin safely and some are asking about how to become a reputable Bitcoin trader. Although the recent stats may dishearten you in getting into Bitcoin or crypto for the first time, it is a good idea to get into digital currencies.

As a former head of communications for blue-chip companies, founder of agencies, and CEO of CommunicationsMatch™, I’ve been involved in the new business process for more than two decades.

There was a time when only celebrities and aspiring actors were spokespeople.  Now the friend you’re having lunch with tomorrow may, unbeknownst to you, have an endorsement deal.  It’s nice that company sponsorship has been democratized, but with so many people pushing products, how can consumers survive the promotional onslaught?

A decade ago, most big companies didn't have investor relations professionals, and if they had an employee that was responsible for financial communication, that person was typically a manager working in public relations.

There are many styles of leadership and just as many gurus and books touting which style is the best.

What is a leader? Whether you are taking charge of a small group project, heading up a new team, or running an entire department, you are navigating a leadership role.

As social media continues to grow, people’s desires to make a name for themselves on these platforms only continues to grow alongside it. Nowadays there is not just money but an endless amount of fame and notoriety to be gained from sites like Facebook and YouTube. 

What I call Hi Society is what you normally do when someone’s approaching you while you’re walking along the avenue, boardwalk or beach.

For a couple of straight lines, hyphens, em dashes and en dashes can be surprisingly tricky to use. But they’re a critical tool for any writer, especially if you’re hoping to add drama or connect thoughts together.

When used effectively, influencer marketing can produce incredible results for brands. The idea is to tap into the engaged communities to share your brand message with a wider audience.

Most communicators working on diversity, equity and inclusion (DE&I) initiatives understand that it starts with benchmarks, as an organization can’t make progress when it doesn’t know where to start.

Keeping up with the latest and most effective marketing trends could be a full-time job. In less than one recent year, we’ve seen both rises and falls of new platforms (Meta is a vivid example), a shift to short-form videos, and a bunch of new marketing approaches that appeared as a result of the global pandemic, etc. In short, it takes much time and effort to craft an effective marketing strategy, which involves building a compelling marketing website design, among many other things. 

Nursing home facilities are currently experiencing a significant lack of nurses that is contributing to many nursing homes closing their doors permanently. Combined with the fact that many nursing facilities are operating at a -4.8% margin each year, 25% of nursing homes are expected to close within the next year. In total, 400 certified US nursing homes are on the brink of shutting down due to financial burden as well as the severe lack of nurses. 

Whether you are in a new role with a new organization being told they have always done it that way, or in a well-established position knowing what that way is, a style guide can make your life as a communicator significantly easier. Beyond spelling out that way, it has the power to foster clarity, relevancy and consistency, set the right tone, promote the right messages and eliminate buzzwords, saving time and money, and ensuring the brand is accurately represented. 

Social media shopping tools are incredibly effective at getting customers to convert because they allow social media users to make purchases directly on the platforms without them having to try finding the company's business website to make a purchase.

Beginning your career can be a daunting task, especially if you're not sure what you want to do or where you want to end up. It can take a while to finalize your thoughts and truly begin; this is where many people get overwhelmed by the stress of starting a career.

Having breakfast one steamy hot summer morning outside, I couldn’t help looking up from my oats to the source of my discomfort.