CommPRO|Industry News

CommPRO keeps the communications, public relations and marketing industries connected, informed and creative.

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Internal Communicators are the New Influencers

Did you know internal communicators have a super power? It’s that people trust them and the information they share. It’s true, and this fact puts the role of internal communicators as the new influencers in the spotlight. And just like Thor’s hammer has the power of lightning, IC professionals now have power and influence as trusted advisors to leadership.

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Marketing Ken Rogers Marketing Ken Rogers

The Importance of Data Analytics in Project Management 

Managing a project involves using specific skills, knowledge, and expertise to deliver something of value to users of the project. When taken from a traditional aspect, project management involves using known scope, knowledge, and technology to achieve a result. Meanwhile, project management today serves individual projects such as website development or mobile application build. For this reason, modern project managers utilize automated tools to help organize and execute their work. However, to effectively manage a project today, the importance of implementing project management software and data analysis tools cannot be overemphasized. 

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A Conversation with Sandy Greenberg about his memoir, 'Hello Darkness, My Old Friend…'

Join Michael in his discussion with Sandy Greenberg as they discuss his memoir, Hello Darkness, My Old Friend, How Daring Dreams and Unyielding Friendship Turned One Man’s Blindness Into An Extraordinary Vision For Life which recounts how he was blinded at age 19 and, against all odds, and with the help of Art Garfunkel, Sandy graduated Phi Beta Kappa from Columbia University, was a Marshall Fellow at Oxford University, and earned a Ph.D. from Harvard University and went on to have a most remarkable career.

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Marketing Frank Hamilton Marketing Frank Hamilton

2022 - Top Online Tools for Content Marketers

Content marketing is acknowledged as the most effective way to develop and promote a new brand, reaching out to the target audience. Content marketing includes several directions like blog articles, social media, mailing, etc. but each of these types has only one purpose—to help their potential clients resolve their daily issues with the help of their company products or services.

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How Your Business Can Build Strong Company Culture

In today's modern world, it's even more important to establish yourself as a well-respected entity in your industry. The best way to do this is by creating strong company culture from the get-go. There are many ways your company can build a strong company culture, whether through the people you hire, your brand's reputation, or the products and services you provide. Your business can build strong company culture by doing the following:

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reports Brian Wallace reports Brian Wallace

Reasons for Entrepreneurs to Get Business Credit Cards

Easy access to funds is one of the most important aspects of growing a new business.  And getting a business credit card is the best way to fund business purchases and payments even when you don’t have enough cash on hand or in a bank account. there are several ways entrepreneurs can get benefits from business credit cards.

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Marketing Dr. David Hagenbuch Marketing Dr. David Hagenbuch

Do Subscriptions Make Sense?

“That’s the gift that keeps on giving the whole year”—such was Cousin Eddie’s inane attempt in Christmas Vacation to console a devastated Clark Griswold after he found out his firm gave him a Jelly of the Month Club membership instead of a generous cash bonus.  Clark had good reason to resent receiving a product subscription, but how should consumers feel about more companies moving to subscription models?

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Marketing Mike Paffmann Marketing Mike Paffmann

Creating an Email List

Building an email list is an important step towards a successful email program. Several approaches can be taken, with some working better than the others. An email list can be built from scratch. The option to subscribe to the email program of a business should be offered on every existing touch point possible. For potential subscribers, the email program should be easy and visible.

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Internal Communications CommPRO Internal Communications CommPRO

Communicators: Meet the Moment

When watching a soap opera, be it “The Young & Restless” or “General Hospital,” you can return to the show seven months later and it’s like you’ve never stopped watching. The characters are mostly the same and the plot has hardly changed. It’s predictable, comfortable, easy to follow, a little bit exciting — but nothing earth-shattering.

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reports CommPRO reports CommPRO

The Genius of Imagination in the Age of AI

I use my mind to bring together the essence of my personality, experiences, and senses. Our mind is the most fantastic tool to harness creativity. Other creators use similar methods. Regardless of what we use to create, our imagination allows us to envision and bring things into existence. Our mind is a powerful tool that can be used for good or evil. What we do with this power will decide how far we can go.

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Getting to Yes – Kelley Howes, Vice Chair of Morrison & Foerster’s Investment Management Group

Kelley Howes, vice chair of Morrison & Foerster’s Investment Management Group with deep experience with a wide range of legal, regulatory, compliance, corporate governance, insurance and other matters and the former Executive Vice President and General Counsel of Janus Capital Group Inc., a NYSE-listed global asset management holding company, joins host Richard Levick of LEVICK.

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A Conversation with Hawa Allan Author, 'Insurrection: Rebellion, Civil Rights, and the Paradoxical State of Black Citizenship'

Join Michael in his discussion with Hawa Allan as they discuss her new book, Insurrection: Rebellion, Civil Rights, and the Paradoxical State of Black Citizenship which examines the paradoxical history and application of the 1807 Insurrection Act from its original intended use to attack the Klu Klux Klan, and desegregate southern schools in the aftermath of Brown v. The Board of Education to its more recent use against Black Live Matter protestors.

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