CommPRO|Industry News
CommPRO keeps the communications, public relations and marketing industries connected, informed and creative.
Archive
- Accessibility
- Active Listening
- Advertising
- Advertising Agency Man...
- Agency Insurgents
- Agile Engagement
- Analysis
- Artificial Intelligence
- Awards
- Barter & Trade
- Blockchain
- Brand Simplicity
- Branding
- Business Ethics
- Business Leadership
- C-Suite TV Insights
- Career Advice
- Celebrity Branding
- Comms Tech
- CommunicationsMatch
- CommunicationsMatch Ag...
- Company Culture
- Conferences
- Content Intelligence
- Content Marketing
- Content Marketing Central
- Corporate Communications
- Corporate Insights
- Corporate Social Respo...
- Crisis Communications
- Critical Now
- Cryptocurrency
- Customer Engagement
- Digital Advertising
- Digital Asset Manageme...
- Digital Communications
- Digital Marketing
- Digital PR
- Direct Marketing
- Diversity Equity Inclusion (DEI)
- Dominican Women To Marry
- ESG
- Earnings Guidance &...
- Editorial
- Education
- Email Marketing
- Events
- Executive Management
- Expert Filomena
- Expert Silvia
PR RFPs: Client Best Practices
Among the challenges facing clients issuing RFPs is providing agencies with the information they need to participate and the confidence of knowing that the process will be fair and time efficient.
Remote or Hybrid: Which Working Environment is Right For You?
Remote or Hybrid? In a remote work environment, you will be outside the physical office space while working in a hybrid environment you will be switching between your remote office and the company's physical office.
3 Ways to Get Along with the People You Work With
There's a good chance you spend more time with co-workers than almost any other person in your life. Thus, you must work as a team and cultivate strong relationships.
White House Reporting: Yesterday/Today/Tomorrow
Recent changes in the media landscape, including the conglomeration of media ownership, fewer local and regional reporters and the emergence of “fake news,” is the impetus of the event: “Covering the White House. Yesterday. Today and Tomorrow.”
What's the Best Way to Introduce Ourselves on Our Websites?
There’s a place on our websites, often under the heading “team” or some other title where we present or march in our backgrounds, our resumes, our experience, hopefully in an impressive way that tells why we’re worth the fees we charge.
A Conversation with Anna Malaika Tubbs, Author, 'The Three Mothers: How the Mothers of Martin Luther King, Jr., Malcolm X, and James Baldwin Shaped a Nation'
Join me in my conversation with Anna Malaika Tubbs as we discuss her new book The Three Mothers, How the Mothers of Martin Luther King, Jr., Malcolm X and James Baldwin Shaped a Nation.
Win By Any Means Necessary
What’s enough? When are we satisfied? The brilliance of capitalism is that it keeps us motivated—ever creating, ever expanding. Its fatal flaw is that, for many of us, we are never satisfied. There is always more. Just one more thing to make us fulfilled and happy. We even need to hire therapists to confirm that we are content with being content.
How Savvy Negotiators Read Body Language
Because I’ve trained them to do so, I know that many negotiators have learned how to read body language and to use the resulting insights to their advantage. But I also know that other negotiators miss valuable opportunities simply because they don’t pay attention. They get so wrapped up in what’s being said or in the documents being presented, they neglect to look for these vital cues. Here are four strategies for reading body language when negotiating.
Here’s What Communicators Can Learn from Pickin’ the Brains of Bluegrass
Jumping up from the hallowed, wooden bench of Nashville’s Ryman Auditorium, the lingering reverberations of mandolin strings from the Punch Brothers’ final chord struck deeper than the palpitations of my heart.
Despite standing in a hall of 2,360 other music lovers, it still felt like I was alone with the music.
Social Media Measurements that Matter
“Doing” social media is not enough. We need to know what we want to achieve and whether we are getting there. That’s where social media measurement comes into play. Be sure your marketing strategy includes social media measurements that matter.
Cloud Computing Modernizes Finance and Reduces Emissions (INFOGRAPHIC)
In 2022, most consumers are conscious of their individual effects on the environment. We’re looking for ways to conserve and ways to recycle, reuse, and to minimize our carbon footprint in the move toward the desired “net zero” status.
Xtra Terresla TV Series Based on an eLion Musketeer Moving Brusquely with Rough-n-Tumble Storylines
First, I must publicly thank David Leonhardt of The New York Times for indirectly giving me some terrific new plot ideas and storylines for my TV series Xtra Terresla now in development thanks to a couple of brave new world investors with herculean guts and vision. They’ll also get co-executive producer status.
PR Masters Series Podcast, Episode #62 – Grace Leong, CEO & Partner, HUNTER
Today’s special guest is Grace Leong, CEO & Partner, HUNTER.
The Future of Telephony: 5 Ways Your Biz Can Thrive
Telephony stands out as a great way to help businesses thrive since they need to communicate with employees and customers. If you want to help your business succeed, you should look into telephony to see what it can offer. When you do this, you can make your company thrive through the points listed below.
Why Bridging Political Divides is Good Business – And How Communicators Can Help
Kristin Hansen, executive director of the Civic Health Project, believes that communicators can play a critical role in crafting brand stories that unite audiences with wildly divergent beliefs and values.. “You have a really important role to play in telling better stories,” she said in her fireside chat at Ragan and PR Daily’s Brand Storytelling Conference on April 13, “Bridging the divide with brand storytelling.”
Agency New Business Checklist: Five Questions to Ask Yourself to Win More Often
There are five primary questions communications agencies should ask themselves to improve their new business win ratio.
The primary and secondary questions outlined here draw on our collective experience from 80,000 agency searches on CommunicationsMatch™, dozens of agency search consulting engagements, research, and leadership roles in companies and agencies.
How to Expand Hiring in a New Business
In the race for good employees, fledgling startups and new companies compete against larger companies armed with an army of HR and recruiters, powerful branding strategies in the labor market, and unlimited budgets. There is no doubt that there are still ways to develop the competitive advantages of a new company and use them to convince candidates to work with you. Here are some tips to help you improve your hiring skills:
The Ideal Scenario for an Acquired PR Agency
So, you founded, built, and successfully developed a PR agency and now you’re ready to sell it.
Is Netflix Content 'Good Enough'?
How old were you when you made your first solo shopping trip? If you’re a Boomer, Gen X, or Gen Z, your answer might be 8, 12, or even 18. Japanese youth apparently run errands much earlier—as in age two—to the amazement of many Americans who are now streaming the cultural curiosity. Whether toddlers should be by themselves on road-trips is a worthy question, as is why people a half-world away are watching a decade-old television show.
Now Stay Tuned For...Sorry We're Closing!
Ted Turner, the colorful founder of CNN, and myself, the colorful PR guy and author, will soon be in the digital dark.
Ted and I were among the earliest subscribers to CNN+, but suddenly now the digital doors to the new streaming service are being shut in our faces.

