CommPRO|Industry News

CommPRO keeps the communications, public relations and marketing industries connected, informed and creative.

reports Richard Levick reports Richard Levick

The Lusitania Sinks Again

As Clint Eastwood said, “Tomorrow is promised to no one.” The world is anything but static. Perhaps we should eliminate our generational demarcations—Z, Millennials, X, Baby Boomers—and just refer to us all as the “Whiplash Generation.”

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Marketing CommPRO Marketing CommPRO

5 Strategies Businesses Should Emulate from Etsy Sellers

If you need to shop for unique goods such as handmade items, craft supplies, or vintage items, visit the Etsy website. You will be able to check out different items and order them online. However, you will not be buying the items from Etsy. Instead, you will be buying them directly from independent sellers popularly known as Etsy sellers. These sellers use different strategies that help them make a lot of profit. Below are some of these strategies.

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Marketing Brian Wallace Marketing Brian Wallace

The Business of Energy Drinks (INFOGRAPHIC)

Energy drinks are some of the most popular beverages for young people aged 13-35 in the US. In fact, 2 in 3 of all energy drink consumers fall in this age range! With so many other options for young people, what is it about these drinks that are so appealing? 

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Nonprofits CommPRO Nonprofits CommPRO

The Communications Technology Virtual Roundtable

CommPRO and RingLeader's CrowdVoice invite you to join our roundtable of non-profit industry leaders as they discuss how COVID-19 and recent world events have impacted non-profit core competencies and their bottom-line in areas of fundraising, advocacy/political action and member/community engagement. With the need to pivot repeatedly, comes an opportunity to discuss the viability of enabling communications technologies as a vital tool for expanding reach in the communities you serve.

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The Future of Diversity, Equity & Inclusion

While there is a strong trend for diversity, equity and inclusion in the workplace, studies show that progress is slow, and many companies are struggling with these concepts.

According to the HR Research Institute’s report, The Future of Diversity, Equity, and Inclusion released earlier this year, most organizations lack mature and effective diversity, equity, and inclusion (DEI) programs. 

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Leadership & Careers Carol Kinsey Goman, Ph.D. Leadership & Careers Carol Kinsey Goman, Ph.D.

Why I Couldn't Make His People Change

A while back, I was on a phone call from a prospective client who was looking to “book a speaker who would make my people want to change.” The caller was the vice president of a large company going through a substantial transformation - and the following conversation showed that he didn’t know the first thing about leading change.

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Public Relations Arthur Solomon Public Relations Arthur Solomon

The Most Powerful Government in The World (With My Tom Brady-like ‘Maybe, Maybe Not, Then Again’ Pronouncement)

This is a good news, bad news, probably essay.  The bad news for some readers is that it’s another column about the International Olympic Committee and the Beijing Olympics. The good news for many readers is that it’s the last column I’ll be writing about these recently concluded Beijing Olympic Games (I’m pretty sure, i.e. probably). But as Tom Brady once said when he was asked about his retirement: "I think that's the best way to put it and I don't think anything, you know, you never say never. At the same time I know that I'm very, I feel very good about my decision. I don't know how I'll feel six months from now.”  I probably couldn’t have said it better about my today feelings, but wish I could.

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Marketing Brian Wallace Marketing Brian Wallace

VoIP Vs. UCaaS: Understanding The Differences

Voice over internet protocol (VoIP) is a powerful communication alternative to traditional phone lines. In fact, businesses can save an average of 32 call minutes every day with VoIP, as well as save between 30% and 50% in total expenses on average. And, since VoIP is software-based, it can also work with software systems to facilitate multiple communications channels, most notably, Unified Communications-as-a-Service (UCaas) — a new type of VoIP-based business communications software. Not only does UCaaS offer advanced voice calling features, but it also facilitates a host of business communications, including text messaging, video chat, and screen sharing. 

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reports Tom Madden reports Tom Madden

Elon Musk Is Bent on Giving Billionaires a Bad Name!

Winding its way around Hollywood production circles is a TV Series called Xtra Terresla™ whose main character is modelled after Tesla titan, Elon Musk.  

As creator of the series, I made Musk the hero, but lately, I’m wondering maybe I should change him to the arch villain, based on how rough Musk plays in the real world, which he seems to want to control with his immense wealth.

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Marketing Dr. David Hagenbuch Marketing Dr. David Hagenbuch

Harmful Humor

I still don’t get it. College professors are supposed to be insightful, but I’m baffled by reactions to Will Smith’s infamous Oscars slap.

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