Search Engine Optimization is nuanced, with best practices being influenced by your industry and your target customers. However, there are best practices every brand should follow. Common SEO mistakes that I see: slow site speed, content not optimized for keywords, lack of metadata, and no attention to the mobile experience.

If you thought we’d reached a point where all businesses were up to speed digitally, think again.  According to a CMO survey, digital marketing spending reached 58 percent of marketing budgets, reflecting 15.8 percent growth over the last year. While most have made a good start, and more than half now report that they are in making good progress, only 11 percent of companies have fully institutionalized the digital transformation process.

As the world begins to "reopen," virtual or hybrid events will not disappear anytime soon. Video conferencing stages like WebEx, Zoom or Google Meet have in a real sense kept the world running.

We tend to think that we can either advertise our way into people’s hearts and minds, or that high profile media appearances are the route to driving visibility and building a positive company reputation.

If there is one thing that is consistent when it comes to social media and digital marketing overall, it is change itself will always be inevitable.

We do everything online these days. We work online, play online, watch online, talk online, exercise online and learn online more than ever before.

Companies and brands are more likely these days to take stands on social and political issues outside their core areas of business.

The metaverse is a place where the physical and digital worlds turn into one, and where people can work, socialize, and play in a brand new digital reality.

We have now, all of us, looked into Russian President Vladimir Putin’s eyes and we are troubled by what we see.

Deloitte’s chief well-being officer offers tips for sending internal emails with intention.

Ever since the first pitch was thrown, pitchers have been accused of “doctoring the baseball,” which means applying foreign substances to the ball that alters its path, making it more difficult for the batter to hit the pitch.

During a break at the conference where I had just spoken on “Connection, Empathy, and Leadership Presence,” a man from the audience told me this story…

I am Bruce Marks, an attorney in Philadelphia, who has represented clients in Ukraine for more than 20-years.

We all heard about cryptocurrency and how it took over the world of day trading, but did you know that it has made it into day-to-day use?

Ragan CEO Diane Schwartz breaks down how communications is one of the most powerful — and unacknowledged — revenue drivers for a company.

The popularity of training and development programs for project team employees is constantly growing. Two-thirds of educators say this is a top priority in their organization.

The Museum of Public Relations is now back open for visitors.

Revoland emerged as an E-sports game based on blockchain technology. The much-anticipated Revoland will be officially released in April 2022.