Public relations veteran Tom Madden shares how hard work—not luck—built his career, and why he remains committed to human creativity even as AI transforms the industry.

Coca-Cola and UMG are rewriting the rules of brand-artist collaboration with Real Thing Records and here’s what every communicator should take note of.

At the Cannes Lions Communications Town Hall, communications leaders made a powerful case for why AI must serve, not replace, human creativity, diversity, and authenticity in PR.

Communications leaders challenge the industry to go beyond performative allyship and commit to advancing equity through authentic storytelling, inclusion, and systemic change.

Marketing’s black box is finally being opened and AI is turning brand storytelling into a science, say top execs from Disney, Mars, and WndrCo.

At Cannes Lions, Microsoft’s Alysa Taylor and Under Armour’s Liz Bacelar delivered a wake-up call to marketers: AI isn’t magic—it’s work, and it’s time to start building.

The marketing edge in 2025 belongs to those who can prove impact, not buy attention.

This expert playbook reveals how companies can outmaneuver short seller attacks before they destroy value.

A thought experiment in media strategy through the lens of a 19th-century robber baron and 21st-century AI disruption.

Can a masterclass in crisis communication revive a fallen governor—and become the Democrats’ secret weapon against Trump?

Hey flesh copywriters: ya got a backup plan?

Communications leaders agree—AI isn’t just arriving, it’s already rewriting the rules.

Executives at FINN Partners say AI is moving from experimental to essential as clients adopt it for strategic planning and campaign execution.

AI is reshaping communications—and this industry snapshot reveals who’s leading, who’s lagging, and why bold messaging is setting the new standard.

A seasoned Cannes veteran shares how showing up without an official activation can lead to the most valuable conversations of your career.

Discover how small businesses are using AI-powered tools on X (formerly Twitter) to outsmart big brands and dominate local markets.

As we honor Memorial Day, CommPRO reflects on the year’s defining stories that reshaped communication, leadership, and trust.

In 2025, small businesses are rethinking marketing budgets—combining traditional strategy with AI-powered execution.

The events industry is once again at a crossroads—and this time, AI, Gen Z, and green innovation are leading the charge.

Discover how communicators can take the lead in the fight against disinformation with cutting-edge tools to protect and verify digital content.