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What “Ask Eddie” Reveals About the Future of Public Relations in the AI Era
The Museum of Public Relations’ new AI-powered “Ask Eddie” platform is giving communicators, students and historians a first-of-its-kind opportunity to engage in live conversations with the thinking and voice of PR pioneer Edward L. Bernays, opening a fascinating new chapter in how the industry explores its own legacy and future.
Inside Baseball PR Strategies Only Impress Other PR People
Veteran PR executive Arthur Solomon argues that while agencies continue to promote the latest buzzwords and AI-driven tactics, clients and journalists still care most about one thing: results.
Democrats Need a New Playbook to Win Back Voters in 2026
As the 2026 midterm election cycle begins to take shape, veteran communications strategist Arthur Solomon argues that Democrats must fundamentally rethink how they connect with mainstream American voters.
Bullish Deal for Equiniti Signals a New Era for PR, IR and Trust
A major acquisition announced today could reshape how communications, investor relations and digital trust come together in the AI and blockchain era.
FIFA World Cup Sponsors Need Defensive PR Tactics
As global attention turns to the FIFA World Cup, brands face a more complex communications landscape where proactive strategies and thoughtful engagement are essential to navigating potential protests and protecting reputation.
Why Communications Leaders Need to Be in the Room
Communications leaders are coming together at The Industry Blend to tackle the real-world challenges shaping the future of the PR industry, from AI and revenue models to talent and compliance.
PRMuseum Opens Applications for Third Annual NextGen Awards Program
As the industry continues to prioritize access, mentorship, and new voices, the Museum of Public Relations and PRWeek open applications for the third annual NextGen Awards, spotlighting the next generation of PR leaders.
PRSA-NY 15 Under 35 Awards Open as Rising Communications Leaders Take the Spotlight
As nominations open for the PRSA-NY 15 Under 35 Awards, CommPRO checked in with co-chairs Conor Douglass and Christina Kim on what they’re looking for and why this moment matters for emerging communications leaders.
What’s Changing in PR Right Now — Insights from Heddy DeMaria
CommPRO spoke with Heddy DeMaria, Chief Insights and Strategy Officer at HUNTER, to unpack the real shifts redefining how public relations is practiced, measured and valued right now.
When Giants Reorganize, Independents Have a Choice to Make
As consolidation reshapes the communications landscape, independent agencies face a defining moment that rewards sharper focus, data driven thinking and a renewed commitment to delivering measurable business impact.
Why I Broke My Promise About Never Again Taking An Agency Job
This April Fools’ Day, a look at the PR agency dream that says more about reality than we might like to admit.
New Platform Shows PR Teams What AI Says About Their Brand and Why It Matters
A new platform from Five Blocks is giving communications teams something they have not had before, a clear view into how AI is shaping and telling their brand story.
Why the Power of Conversation Matters More Than Ever
As AI transforms the speed and scale of communications, this piece reminds PR professionals that real impact still begins with something far more fundamental: the power of human conversation to build trust, surface insight and drive meaningful connection.
Cloudflare CEO Matthew Prince on AI, Local Media and the Future of Search
As AI reshapes how information is discovered and trusted, Cloudflare CEO Matthew Prince explores what comes after search and what it means for local media and communicators navigating the messy middle.
March Madness Coverage Gap Men Lead Women Surge, AI Accelerates the Shift
March Madness coverage data shows a clear gap in scale between men’s and women’s basketball, but the faster growth on the women’s side signals a shift communicators should not ignore.
Once I Rescued People. Now I Rescue Reputations.
In an era when disinformation and false claims can spread across digital platforms in minutes, a former Atlantic City lifeguard shares how the instincts that once saved swimmers now help business leaders protect their reputations.
How To Break Through The Clutter Of America’s Birthday Promotions
As brands prepare for the United States’ 250th anniversary, PR professionals face a familiar challenge: how to break through the noise and create programs that deliver real news value, not just another promotion lost in the clutter.
Before You Trade Your PR Strategy for an AI Content Engine, Read This
As companies rethink how AI systems discover and describe brands, new research shows that earned media and independent coverage remain the most powerful signals shaping how AI platforms interpret credibility, authority, and narrative.
Negative Claims, Topical Drift, and the Governance of Generative Visibility
As AI systems increasingly determine how institutional facts are summarized and remembered, part two of this series examines how negative claims, boundary setting, and disciplined metaphors help communicators govern generative visibility and prevent nuance from collapsing into distortion.
Barbie Turns 67 and the Media Still Can’t Stop Talking About Her
As Barbie turns 67, nationwide media coverage shows how a toy launch became one of the most enduring brand stories in modern culture.