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How to Measure Public Relations Success with PR Attribution
Understanding how your work impacts business goals is the key to success in PR measurement and analysis. This impact, known as PR attribution, is vital to communicators’ role as a strategic partner in business.
So You’re Managing a Successful PR Agency?
Many agency owners simply want to continue to run their own agencies for as long as they can. Maybe they feel like they haven’t been in business long enough to even think about selling.