How to Measure Public Relations Success with PR Attribution

Next Gen CommunicatorsPublic Relationsreports
Written By CommPRO

How to Measure Public Relations Success with PR Attribution

Understanding how your work impacts business goals is the key to success in PR measurement and analysis. This impact, known as PR attribution, is vital to communicators’ role as a strategic partner in business.

This report from PublicRelay demonstrates both the importance of using PR attribution in your business and how to implement it effectively.Discover how to:

  • Create a PR Attribution and Measurement Plan

  • Set your communications goals and metrics effectively

  • Correlate communications data with other parts of the business

  • Ensure your attribution and measurement are replicable and ethical

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CommPRO

CommPRO’s analysts cover the evolving communications, PR, and marketing landscape through thought leadership, in-depth editorials, and exclusive event coverage. From Cannes Lions to Communications Town Halls, CommPRO provides insights on creativity, innovation, disinformation, ESG, and diversity, our expert contributors highlight trends shaping PR, corporate communications, investor relations, and digital marketing, while offering strategic lessons for communicators. With a reach of more than 50,000 professionals, CommPRO connects brands and agencies with a diverse, future-forward audience.

https://www.commpro.biz
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