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The Failed Twitter Stunt of Ron DeSantis Was An ‘Inside Baseball’ Error
Cable news political broadcasters are arguably the primary user of “inside baseball,” terminology, the most recent major example being on May 24, when an overload of twitter users made the site crash, derailing Gov. Ron DeSantis’s announcement that he was officially running for president.
During Pride Month, Commit to Fostering Inclusivity and Respect All Year
By implementing LGBTQ+ communications best practices in our marketing and public relations, we can all do our part to foster a more inclusive environment, promote understanding, and celebrate diversity every day of the year.
Why The First LGBTQ NewFronts Needed A Unique Presentation For a Unique Message
On Wednesday, May 3rd, Revry took the IAB stage as the first LGBTQ-focused presentation since the NewFronts’ were founded in 2012.
Soledad O’Brien on the Power Of Listening And The Psychology Of Internal Comms
Among trending conversations in our field about the future of communications, the rise of generative AI and ways to make internal comms resonate with the right audiences, a human thread links everything together.
Activating, Accelerating and Improving to Build a Sustainability Program
A sustainability program helps meet stakeholder expectations and enhances competitive advantage through a well-rounded approach to risk management.
How To Go From Legalese To Legal Ease
Collaborations between lawyers and communications professionals often leave both parties with a sense that the other comes from opposite ends of the earth and never the twain shall meet.
President Biden’s Lesson For PR People: Best To Avoid Saying ‘No Comment’ When Saying ‘No Comment’
President Biden’s cardinal mistake was to use the phrase “no comment” in three of his four replies, a PR 101 “no no” when ducking reporter’s questions on an issue of importance to the country.
My Nightmare PR Dream
Throughout my PR career I have been criticized for frequently telling clients and account groups the truth: What they want in a program will not work with the media because it is too self-serving and lacks originality, news or feature use possibilities.
Phillip Haid on Communicating Sustainability with 10 Principles to be Effective
In this video from 1Sustainability, Philip Haid the Founder and CEO of Public Inc, discusses how you effectively communicate your sustainability goals, plans and both inside and outside your organization.
Speak Authentically to Your Multicultural Audience with AIMM’s Inclusive Language Guide
Is your ad featuring an East Asian man as a nerd actually reinforcing dangerous stereotypes? When and how should you use “Black American” in your copy or scripts? Should there be a hyphen in “Filipino American”?
Howard Kurtz’s Trivialization Of the Word ‘Trivial’
The word “trivial” has become an important much used adjective by cable news hosts when the subject concerns former President Donald Trump’s alleged hush money payment to adult film actress Stormy Daniels.
The ‘Zombie’ Virus Awakens After 48,500 Years Frozen in Permafrost!
There are ESG communications challenges when there is stark news about dangerous effects of climate warming such as awakening a zombie virus.
Relativity as a Fundamental Law of Communications
From a public relations and communications perspective, the value of relativity starts with the idea that communications programs and businesses operate within a defined universe of agencies, clients, ideas, content, and media.
How to Communicate a Policy You Know Will be Unpopular
Nobody likes to be the bearer of bad news. That being said, it should be a requirement for anyone that finds themselves in a leadership role to finely hone the art of communicating such news.
How to Overcome Writer’s Block
Finding inspiration for writing can be tough any day of the week, but it’s especially difficult if you have taken some time off around the holidays and are now trying to get back into your work routine.
How Brands Can Place a Story in The News-You-Can-Choose Media Environment
What does it take for a brand to place a story that breaks through to media and intended audiences in the crowded post-pandemic media landscape?
Knowing the Difference Between Impactful and Cliché
National Cliché Day is observed on Nov. 3, along with National Sandwich Day. I only became aware of this riveting fact last week.
How to Write Quotable Quotes
All communicators have been there before: Having to write a quote that sounds intelligent, insightful and impressive. Oh, and make it personalized. Memorable, too. And quick!
What Web3 Means for Communicators
Some of us may remember doing PR in the early 1990s, when the Internet was new, known as Web1, and content was published online, but static.
PR Pros Want to Change the Future of Their Industry, and AI could Spark this Transition, Per New Research from Stagwell's (STGW) PRophet and The Harris Poll
The vast majority of public relations (PR) professionals (94%) want to be a part of changing the future of their field, with over nine in 10 (92%) believing AI has the potential to transform the way PR is conducted, according to new research commissioned by Stagwell's (NASDAQ: STGW) PRophet, the first-ever AI-driven PR pitch platform built by and for PR professionals that predicts media interest and sentiment.

