YouTube’s new AI tools could transform how marketers build campaigns, produce creative and optimize brand content.

CommPRO celebrates 15 years by reflecting on the PR challenges of 2010 and the bold opportunities shaping communications today.

What PR services are truly driving brand impact today? Tell us what matters most.

Marketing’s black box is finally being opened and AI is turning brand storytelling into a science, say top execs from Disney, Mars, and WndrCo.

YouTube is changing how it counts Shorts views, triggering massive spikes in numbers that communicators need to understand—and leverage—strategically.

Dance videos are still pulling in billions of views on YouTube, but shorter formats are dominating as YouTube Shorts now account for 86% of all dance video views.

Implement these measurement strategies to safeguard and expand your communications budget.

PR professionals are encouraged to see press releases as powerful components of a holistic marketing approach that can significantly enhance brand visibility and media coverage.

How communicators are interpreting measurement outputs that offer multiple insights.

It is with profound sadness that I share the passing of our dear friend, Mark Weiner on December 10.  Mark's departure has left an irreplaceable void in the realm of corporate and brand communications, a field he passionately enriched with his wisdom and expertise.  

It’s time to slow it down. And by writing those words, I know I’m flouting the conventional wisdom about all things communication.

Three industry leaders share the top comms competencies they look for when hiring, and offer tips for cultivating these skills for practical, long-term success.

With workplace burnout estimated to cost the U.S. economy more than $500 billion each year, Sara Whitman, chief people officer at Hot Paper Lantern, emphasizes that this has become a norm — in and outside of work.

Ad values remain a crutch for communicators despite better alternatives waiting to be used.