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“The Media” is No Longer Relevant
The idea of “the media” is a hangover from an increasingly distant past. A time when professional values of journalism were shared across channels, broadcasters and broadsheets. It was relevant at a time when we could rely on news to be based on the truth, reporting and facts, even if it leant left or right of a center that truly was a middle ground.
MSNBC’s Rebrand to MS NOW Risks Ditching Trust for Trend
As MSNBC becomes MS NOW, communicators must weigh the risks of rebranding heritage into ambiguity.