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Why Sports Broadcasters Stay Silent While Print Journalists Tell the Truth
Discover why today’s sports broadcasters play cheerleader while real journalism gets left on the sidelines.
Cable News Didn’t Just Cover Trump They Helped Create the Chaos Threatening Our Democracy
The real threat to democracy isn’t just Trump—it’s the 24/7 cable circus that handed him the megaphone.
It Doesn’t Always Have To Be The Super Bowl
Sports marketers need to rethink their reliance on mega-events like the Super Bowl and Olympics, as shifting consumer habits and rising costs make alternative sports sponsorships—such as women’s sports, soccer, and pickleball—a smarter, more effective investment.
Why Trump and Biden are Covered Differently
We explore how differing media coverage of Donald Trump and President Joe Biden may influence public perception, despite Trump's controversial actions and statements that would typically undermine other politicians.
Lessons PR People, Sports Marketers, And Everyone Should Have Learned From Last Year’s Super Bowl Ahead of the February 11 Big Game
Even though some marketing experts feel that the investment in a Super Bowl ad does not justify the cost, CBS reported in early November that ad inventory was virtually sold out for this year’s game on Feb, 11.

