The idea of “the media” is a hangover from an increasingly distant past. A time when professional values of journalism were shared across channels, broadcasters and broadsheets. It was relevant at a time when we could rely on news to be based on the truth, reporting and facts, even if it leant left or right of a center that truly was a middle ground.

Discover why today’s sports broadcasters play cheerleader while real journalism gets left on the sidelines.

The real threat to democracy isn’t just Trump—it’s the 24/7 cable circus that handed him the megaphone.

Sports marketers need to rethink their reliance on mega-events like the Super Bowl and Olympics, as shifting consumer habits and rising costs make alternative sports sponsorships—such as women’s sports, soccer, and pickleball—a smarter, more effective investment.

We explore how differing media coverage of Donald Trump and President Joe Biden may influence public perception, despite Trump's controversial actions and statements that would typically undermine other politicians.

Even though some marketing experts feel that the investment in a Super Bowl ad does not justify the cost, CBS reported in early November that ad inventory was virtually sold out for this year’s game on Feb, 11.