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Why Sports Broadcasters Stay Silent While Print Journalists Tell the Truth
Discover why today’s sports broadcasters play cheerleader while real journalism gets left on the sidelines.
Lessons PR People, Sports Marketers, And Everyone Should Have Learned From Last Year’s Super Bowl Ahead of the February 11 Big Game
Even though some marketing experts feel that the investment in a Super Bowl ad does not justify the cost, CBS reported in early November that ad inventory was virtually sold out for this year’s game on Feb, 11.
NBCUniversal's Paris Summer Olympic Press Release Is A Cautionary Example Of Poor Writing
To all the businesses associated with the games, and especially to the network televising the games in the U.S. - NBCUniversal - the Paris Olympics will be the most important happening since humans appeared on our planet.