Search results for: social media

Audit Your Social Media Efforts

Jill Kurtz, Owner, Kurtz Digital Strategy Conducting a social media audit helps you assess how well your current social media strategy works for you. A plan enacted last year, last month or even last week may not be as effective as you hoped. You need to pay attention so you can adjust for greatest success. Evaluate…

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Häagen-Dazs’ New Social Media Campaign

Ronn Torossian, CEO, 5WPR The ice cream giant Häagen-Dazs has started a brand new social media contest in Germany that aims to encourage consumers to turn their side gigs into full-fledged careers. The company’s campaign is targeting the younger generation of consumers, titled Generation Z, with the latest addition to its campaign being run by a creative…

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PART ONE: A Conversation with Jason Miller, CEO of the Social Media Company GETTR, on Issues of Free Speech and Social Media Censorship

  In our inaugural episodes of season two, we begin with a two-part interview with Jason Miller. Jason is an American communications strategist, political advisor and CEO of GETTR, a conservative social network alternative to Twitter. Jason is, perhaps, best known as the chief spokesman for the Donald Trump 2016 presidential campaign and transition of former President Trump. In this episode we…

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TikTok Challenges Rev Up Social Media Engagement Effort

  Cisco turned to the fast-paced platform to share #LoveWhereYouWork stories from intern ambassadors. John Cowan, Editor, Ragan Communications Cisco’s social media audience consists of two personas: current employees and potential candidates. It has a variety of social media strategies to engage both audiences, but wanted to activate its virtual summer interns to become content…

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Are you Maximizing Social Media?

The digital communications landscape is continuously changing. Current digital communications platforms and digital advocacy require ongoing skill development. If you’re interested in maximizing social media and more, a graduate certificate in Digital Communications is your next move.     The George Washington University’s Strategic Public Relations graduate certificates are designed for working professionals. Flexible and can be completed in two…

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Can a VPN Keep You Anonymous on Social Media?

Brian Wallace, Founder & President, NowSourcing Virtual private networks, or VPNs, are rapidly becoming an essential part of the modern online security toolkit. With so many communications professionals spending more of their time online on social media than anywhere else, protecting themselves and their data has become an increasing priority. What Is a VPN? If your…

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Should Social Media Influence Have an Age Limit?

  Dr. David Hagenbuch, Ethicist and Professor of Marketing, Messiah University, Author of Honorable Influence, Founder of MindfulMarketing.org   “Act your age”—It’s a demand that flustered parents make of tantrum-throwing teens and that embarrassed teens make of youth-seeking parents.  Obeying social norms like ones for age-appropriate behavior can be helpful for everyone, so why are some older people acting like…

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Stop Wasting Time and Resources on These Social Media Tactics

Jill Kurtz, Owner, Kurtz Digital Strategy You may feel like you are on top of it because you have integrated social media into your marketing and communication. But using outdated tactics may be ruining your impact. Social media is constantly evolving. Tactics that worked in the past are no longer effective. Worse, they may work against…

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Social Media Marketing Quick Tips

Jill Kurtz, Owner, Kurtz Digital Strategy How do you feel about your social media marketing? Are you feeling on top of it all or way behind? Here’s an overview of what you need to do. Cover these basics and you are in a good position to accomplish your marketing goals on social. Be on the “Right”…

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How 2021 Social Media Trends Can Be Capitalized on in PR

  Ronn Torossian, CEO, 5WPR In 2020, the public relations and marketing industry underwent a dramatic shift in practices along with the rest of the world. Being an industry that is less impacted by the need to telecommute or shift to virtual offices didn’t make the PR business immune to the impacts of COVID-19. 2020 proved for…

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Social Media Marketing Fundamentals

  Jill Kurtz, Owner, Kurtz Digital Strategy I’m doing a lot of reading and thinking about where social media marketing is headed. I offer these thoughts for your consideration. Trust matters. We’ve had headlines and even congressional testimony about security and privacy issues, and even fake news on social media. People no longer blindly trust that…

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Tips for Using Inclusive Design on Social Media

Information distributed through social media is only as effective as the number of people who view it, and inaccessible content excludes a large segment of readers and viewers.     Nichelle Roberts, Communication Coordinator, Siren Communications If you’re like me, you probably joined TikTok at the start of the pandemic. I was reluctant at first,…

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How to Ensure ROI for Social Media

Jill Kurtz, Owner, Kurtz Digital Strategy The two biggest myths about social media is that it is free and that you can’t really measure impact or return on investment. Both are not true. Smart marketers can make worthwhile social media investments. Social media is not free. It takes time to develop and implement your strategy. Increasingly,…

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5WPR CEO On Consulting Service Prospecting on Social Media

When the California gold rush was booming in the mid-1800s and people flocked there from all parts of the country, famed American philosopher and poet Henry David Thoreau had this comment, “…they go prospecting farther and farther away from the true lead, and are most unfortunate when they think themselves most successful.”  Much the same…

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Girl Scouts Respond to Social Media Bonfire

Ronn Torossian, CEO, 5WPR  There was a time in America when a group that staunchly supports empowering women and girls celebrating a woman being appointed to the Supreme Court would have been a no-brainer. That time, for some, is “not right now” or, perhaps, “not all women.” Here’s what happened and how the Girl Scouts…

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Managing a PR Crisis on Social Media

Ronn Torossian, CEO, 5WPR  Plenty of companies still don’t have a crisis communication plan set in place, yet most customers are using social media when engaging with a company that’s going through a PR crisis. This means that not having a good PR crisis plan can prove detrimental to a company, especially in an age when people…

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What We Now Know About The Career Path of Social Media Managers

Marcia DiStaso, Ph.D., PR Department Chair, University of Florida Tina McCorkindale, Ph.D., APR, President and CEO, Institute for Public Relations About a year ago, the IPR Digital Media Research Center (DMRC) met to discuss the topic of our next research project. Marcia DiStaso, Ph.D., APR, co-author of the study and chair and professor of the…

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