Search results for: social media

How to Showcase Your Employee Stories on Social Media

  We spoke with PayPal’s Amanda Coffee about the best ways to increase brand awareness through the power of people in your company. Sean Devlin In today’s world, it’s increasingly important for your organization to spotlight its culture on social media. Whether this means interacting with customers, clients and the general public on Twitter or…

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Social Recruiting: Using Social Media in the Hiring Process

Social recruiting is all about finding quality candidates online and making connections with them. According to recent research, 58.4 percent of the world’s population uses social media, the median user has more than 5 social accounts, and daily use averages 2 hours and 27 minutes. With more people engaging with social media, it is worth…

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Advantages and Challenges With Social Media Marketing Efforts

Mike Paffman, CEO, VIRGO PR  There are many companies that have decided to invest in marketing and public relations  campaigns on social media platforms these days. In fact, according to a recent survey, around 90% of all US companies tend to use social media platforms as part of their overall marketing efforts. That means, for a…

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Top Social Media Shopping Examples from Businesses

Mike Paffmann, CEO, Virgo PR Social media shopping tools are incredibly effective at getting customers to convert because they allow social media users to make purchases directly on the platforms without them having to try finding the company’s business website to make a purchase. Abbott Lyon The fashion accessories company Abbott Lyon decided to try out…

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4 Social Media Marketing Trends in the Insurance Industry

Commentary…. Brian Wallace, Founder & President, NowSourcing In this digital environment, insurance companies need to arise with innovative marketing ideas to reach and engage their target market. While traditional methods of marketing and lead generation like direct mail and networking events are still popular among insurance providers, they can reach a wider audience effectively using social…

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5 Easy Ways to Gain Social Media Followers

    Jill Kurtz, Owner, Kurtz Digital Strategy Brands use social media platforms to connect with their audience. So, you want to have as many of the right followers as possible. You want to connect with people who will actively engage with your content, share it with their networks, and be customers. Here are 5 tactics…

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Best Practices to Use Social Media in Online Marketing

Jill Kurtz, Owner, Kurtz Digital Strategy Is social media part of your online marketing for your brand? There are many reasons it should be. Most Americans use one or more social channels, so it is a great way to connect with your audience. Further, the cost to use social channels offer some of the best marketing…

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Social Media Measurements that Matter

Jill Kurtz, Owner, Kurtz Digital Strategy “Doing” social media is not enough. We need to know what we want to achieve and whether we are getting there. That’s where social media measurement comes into play. Be sure your marketing strategy includes social media measurements that matter. Know Your Social Media Marketing Goal First, you need to…

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5 Social Media Tactics to Use Now

Jill Kurtz, Owner, Kurtz Digital Strategy Social media can be a grind. The options are always changing and new content is always needed. The effort can help you reach and exceed business goals, so stick with it. By working smarter and not harder, you can use these five tips to make sure your social media strategy…

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Are you Maximizing Social Media?

The digital communications landscape is continuously changing. Current digital communications platforms and digital advocacy require ongoing skill development. If you’re interested in maximizing social media and more, a graduate certificate in Digital Communications is your next move.     The George Washington University’s Strategic Public Relations graduate certificates are designed for working professionals. Flexible and can be completed in two…

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Leading Blockchain Incubator Announces Post Dex Offering for Social Media Platform

CommPRO Editorial Staff Blockchain incubator Starter announced it will host a scheduled Post Dex Offering (PDO) in January, 2022 for VersoView, the engage-to-earn social media platform. In a strategic move, the PDO will accomodate for a reliable and impregnable way for projects and token developers to raise capital while benefiting the project and its allegiant…

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Audit Your Social Media Efforts

Jill Kurtz, Owner, Kurtz Digital Strategy Conducting a social media audit helps you assess how well your current social media strategy works for you. A plan enacted last year, last month or even last week may not be as effective as you hoped. You need to pay attention so you can adjust for greatest success. Evaluate…

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PART ONE: A Conversation with Jason Miller, CEO of the Social Media Company GETTR, on Issues of Free Speech and Social Media Censorship

  In our inaugural episodes of season two, we begin with a two-part interview with Jason Miller. Jason is an American communications strategist, political advisor and CEO of GETTR, a conservative social network alternative to Twitter. Jason is, perhaps, best known as the chief spokesman for the Donald Trump 2016 presidential campaign and transition of former President Trump. In this episode we…

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TikTok Challenges Rev Up Social Media Engagement Effort

  Cisco turned to the fast-paced platform to share #LoveWhereYouWork stories from intern ambassadors. John Cowan, Editor, Ragan Communications Cisco’s social media audience consists of two personas: current employees and potential candidates. It has a variety of social media strategies to engage both audiences, but wanted to activate its virtual summer interns to become content…

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Can a VPN Keep You Anonymous on Social Media?

Brian Wallace, Founder & President, NowSourcing Virtual private networks, or VPNs, are rapidly becoming an essential part of the modern online security toolkit. With so many communications professionals spending more of their time online on social media than anywhere else, protecting themselves and their data has become an increasing priority. What Is a VPN? If your…

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Should Social Media Influence Have an Age Limit?

  Dr. David Hagenbuch, Ethicist and Professor of Marketing, Messiah University, Author of Honorable Influence, Founder of MindfulMarketing.org   “Act your age”—It’s a demand that flustered parents make of tantrum-throwing teens and that embarrassed teens make of youth-seeking parents.  Obeying social norms like ones for age-appropriate behavior can be helpful for everyone, so why are some older people acting like…

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Stop Wasting Time and Resources on These Social Media Tactics

Jill Kurtz, Owner, Kurtz Digital Strategy You may feel like you are on top of it because you have integrated social media into your marketing and communication. But using outdated tactics may be ruining your impact. Social media is constantly evolving. Tactics that worked in the past are no longer effective. Worse, they may work against…

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