When considering the sale of a public relations agency, the initial meeting with potential buyers is a critical juncture that can shape the future of your business.

This acquisition marks a significant expansion of Ruder Finn’s Digital Integration Group and leverages the AI-powered capabilities of RF Studio53, enhancing the consultancy’s ability to deliver cutting-edge digital marketing solutions to its clients.

This amalgamation establishes a powerhouse of modern communications leadership with a global footprint, poised to deliver comprehensive services focused on reputation-building and protection.

Selling your PR agency is a big decision, and finding the right buyer is crucial for a successful transition.

This transaction marks a significant milestone in Xcyte Digital Corp.'s evolution and positions it as a major player in the event technology industry.

Five aspects to consider when being ‘romanced’ by a prospective buyer of your agency.

PR agencies have opted out of short and long term leases for office space and have either given up on office space altogether or have taken on considerably less office space. What this means in financial terms is that PR agencies have increased their profits anywhere from five to ten percent.

Over the past 10 years growth in the PR agency sector has become remarkably robust at the net fee, net income and exit strategy levels.

The first acquisition made by a public relations agency is both invigorating and frustrating. It’s invigorating because the acquirer has made the decision that agency growth can be achieved through acquisition as well as organic.  And frustrating because the work involved in making an acquisition is hard work and almost always burns up a lot of time, especially if the buyer chooses to go it alone and not engage the help of M & A professional.

Let’s say you’re in the market for a new home. What do you do? You hire a broker to determine the current marketplace.

So, you founded, built, and successfully developed a PR agency and now you’re ready to sell it.

Whether you’re actively considering the sale of your public relations firm, or it’s just a vague idea that’s been percolating at the back of your mind for a while, it’s important to have realistic expectations before pursuing a deal in earnest.

Here’s a somewhat familiar story. The names here have been changed to prevent awkwardness.Rhett Butler Public Relations, a New York consumer product PR agency earning about $3 million in net fee revenues, was acquired by the Millard Fillmore Group headquartered in San Francisco.

Lambert & Co. has acquired The Vandiver Group, Inc. (Vandiver), a St. Louis-based strategic communications and market research firm. The deal marks Lambert's fourth transaction in the last two years, fueling its integrated service offerings and expanding its talent bench. This acquisition was facilitated by The Stevens Group. 

Did you know that today’s typical PR agency seller is 48 years old, while just 10 years ago, it was closer to 60 years old? 

In a number of articles I’ve written for PRSA over the years, one of the recurring themes is the importance of chemistry when reviewing the merits of combining two agencies

Today’s special guest is Art Stevens, Managing Partner of The Stevens Group. With today's episode, our "host" is our guest. 

Madelyn De Los Santos, a junior in the Advertising/Public Relations Programin the Division of Humanities and the Arts at The City College of New York, is the 2021 Art Stevens PRSA-NY CCNY Scholar for Excellence in Public Relations. 

Some things were inherently meant to be “Do-It-Yourself” projects, like repainting your spare bedroom, planting a new bed of hydrangeas, or updating the latest operating system software on your mobile device.

Buyers Still Willing to use 2019 Numbers as a Start