Ruder Finn, a renowned communications and integrated marketing agency appointments Corinne Gudovic taking on the role of Head of Consumer and Tera Miller stepping in as Head of Creative Planning.

These insights from Ragan’s recent Employee Experience and Wellness Conference may help reduce departures — or at least help managers and communications leaders understand what factors are going into those decisions.

RF Studio 53 aims to merge the imagination of Ruder Finn's creative studios with the innovation power of Ruder Finn's TechLab to usher in a new era of AI-driven creativity.

PR agencies have opted out of short and long term leases for office space and have either given up on office space altogether or have taken on considerably less office space. What this means in financial terms is that PR agencies have increased their profits anywhere from five to ten percent.

With actors barred from doing promotional press and engaging with media, many have decided to go on "hiatus" from their publicists, resulting in a significant decline in revenue for midsize PR agencies.

An employee retention credit (ERC) is a tax credit with the explicit goal of encouraging businesses to keep employees on payroll despite the pandemic.

You’ve no doubt heard of someone with perfect pitch in music?  Well, there’s such a thing in PR too—well, sometimes!  

While there are many reasons for customers to part ways with a company, one of the most common is when expectations are not met and communication breaks down.

It’s a thin line between love and hate sing the Persuaders. And while this may well ring true, reality is generally more nuanced… but not, it seems, when it comes to discussions of PR RFPs.

How can leaders handle the inevitable transition to generative AI while the technology is still in the process of being developed? When is the right time to bring it into the workplace? And how will this transition impact the communications industry in particular?

In our business, when things turn sour, scapegoats must be found and punished.

Who doesn’t love a circus? - Clients and public relations agencies when request-for-proposal (RFP) processes are run like one!

As a former head of communications for blue-chip companies, founder of agencies, and CEO of CommunicationsMatch™, I’ve been involved in the new business process for more than two decades.

There are five primary questions communications agencies should ask themselves to improve their new business win ratio. 

The primary and secondary questions outlined here draw on our collective experience from 80,000 agency searches on CommunicationsMatch™, dozens of agency search consulting engagements, research, and leadership roles in companies and agencies. 

So, you founded, built, and successfully developed a PR agency and now you’re ready to sell it.

Revenue expansion, organic growth … We all say we achieve it to some level, but does your agency make it a priority? Have you ever calculated the Cost of Inaction and impact to your P&L?

Did you know that today’s typical PR agency seller is 48 years old, while just 10 years ago, it was closer to 60 years old? 

Buyers Still Willing to use 2019 Numbers as a Start