Search results for: marketers

How Marketers Can Curb Metrics Cravings in the Post-Cookie World

Andy Hasselwander, Chief Analytics Officer at MarketBridge Measurement and optimization remain critical imperatives for marketers. When hundreds of millions of dollars are being spent to acquire customers, CFOs take notice and want to know how various aspects of the marketing mix are working—or not working. The questions of ROI, cost per acquisition, marginal cost per…

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Lessons That Sports Marketers, And Everyone, Should Have Learned From The 2021 Super Bowl As We Approach The 2022 Game On February 13. (And Important Betting Advice At This Article’s Conclusion)

Arthur Solomon The 2021 Super Bowl once again proved four things that are already known, even though sports marketers, their advertising and PR firms, the networks and the National Football League don’t want to admit – at least publicly:  The game, as are all mega sporting events, are magnets for negative publicity, and The efficacy…

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The Importance of Digital Engagement for Healthcare Marketers

Rebecca Wong, Managing Director, Three Whiskey US The pandemic has demonstrated the importance of digital engagement and virtual connection, especially for healthcare providers and companies. This year it will become increasingly important for healthcare marketers to leverage these digital channels in order to keep up with evolving customer needs and build brand trust.  So, how…

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The Impact of Blockchain: Its Potential in Digital Marketing across Consumers, Businesses, and Marketers

Joshua Q. Israel Satten, Blockchain Practice Lead and Evangelist – North America, Wipro Limited Beyond the blockchain hype lies its true potential, leading to new pathways towards implementation and real usage of the underlying technology set (most notably distributed ledger, smart contracts, crypto-assets, and encryption). These are being realized across supply-chain, financial services, and manufacturing…

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Attention B2B Marketers: Why LinkedIn Rules

Mike Orr, COO, Grapevine6 With 650 million professional members, LinkedIn must be considered in any social marketing strategy. LinkedIn is often overlooked by marketers because its professional ‘personality’ does not lend itself to glitzy consumer campaigns that win awards and attract press coverage. As marketers we would be wise to explore the untapped potential of…

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Memes Mean Business for B2B Marketers

Aidan Paringer, Marketing Director, BNTouch CRM For many B2B marketers, there’s a feeling of dread that comes with trying out of the box ideas. After all, search, display and LinkedIn have typically been strong drivers of quantifiable results. This is particularly true in industries that are generally regarded as slow movers. By way of example,…

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LGBTQ+ Media and Influencers Share Advice For Marketers This Pride Month

  Mike Morra, Senior Account Executive, Taylor June marks Pride Month, and this year WorldPride, a global celebration of the LGBTQ+ community, is being held in New York City in recognition of the 50th anniversary of the Stonewall Uprising.  Pride is a powerful societal tool that is being increasingly embraced around the globe and, in the marketing…

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Copyright 101: A Glossary for Marketers

Use this glossary to dig into must-know copyright terms — and help avoid pricey lawsuits or damaging PR that can happen when you misuse a photo. Read on here… This content is part of Digital Asset Management Month, a month-long series presented by Libris by PhotoShelter to help you manage your visual assets and connect…

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Copyright Crash Course: What Marketers Need to Know

In this webinar, you’ll learn all about image copyright, including the dangers of using free content and  how to navigate copyright in the age of social media. Read on here… This content is part of Digital Asset Management Month, a month-long series presented by Libris by PhotoShelter to help you manage your visual assets and…

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4 Takeaways: What Marketers Should Know About Visual Storytelling in 2018

How do marketers and creative professionals navigate the growing demand for visual content? What are their biggest challenges when it comes to creating, organizing, and sharing visual stories today?  To help answer these questions, Libris and Contently have just released new findings in their 2018 Report: Engaging Your Audience with Visual Content. The report is…

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Facebook Algorithm Changes: What Content Marketers Need to Know

Editor’s Note: To learn more about Content Marketing, earn a certificate in content marketing from PRSA: https://bit.ly/prsacontent Lisa Arledge Powell, President, MediaSource When Facebook announces changes to the News Feed, communicators straighten up and listen. The most recent changes were sudden and significant, affecting the lives of social media strategists and content marketers overnight—even forcing once-flourishing publishers…

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What the Latest Healthcare Market Research Means for Healthcare Marketers

CommPRO Editorial Staff  Ceralytics’ new 2018 Healthcare Content Marketing Report does a deep dive into the most popular topics in healthcare, as well as topics that are currently underutilized in the healthcare industry. The team at Ceralytics analyzed the content of 18 top healthcare publications and blogs, and identified over 16,000 unique topics utilized throughout…

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Marketers and Developers Build New Partnerships with Chatbots

Wendy Glavin, Founder & CEO, Wendy Glavin Agency In 2017, I attended FoST, The Future of Storytelling at Staten Island’s Botanical Gardens. It was two jam-packed days, full of workshops, team exercises and panel discussions with guests from varying sectors, including, corporate, agency, government, academia, entertainment, technology, futurists, and more. Walking amidst 83-acres felt like a…

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Report: Healthcare Marketers to Focus on Emerging Tech, Audience Segmenting and Impactful Storytelling in 2018 

Five Critical Marketing Strategies Executives Should Implement The healthcare industry is experiencing a digital evolution. Emerging technologies from telehealth to AI are impacting healthcare delivery and patient engagement and tech start-ups are increasing the competition. Healthcare marketers need to adapt to this new environment and shift their priorities as the space continues to transform. The question…

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Holiday Marketers: Are Your Campaigns Optimized Against Consumer Behavior? 

Laura Carrier, VP of Vertical Strategy and Measurement, MediaMath With the busiest retail season of the year rapidly approaching, marketers looking to get the most out of their holiday advertising spend should aim to kick-off planning efforts early. eMarketer research predicts holiday sales will total $923.15 billion, accounting for 18.4 percent of U.S. retail sales…

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Three Practical Ways Retail Marketers Can Benefit from Chatbots

CommPRO.biz Editorial Staff Intelligent media delivery company Valassis has shared insights on the value of chatbots in the current retail climate.  These powerful AI programs can enhance consumer engagement, as well as create job functions and employee efficiency and productivity. “The wave of AI innovation has brought chatbots to the forefront, but this does not…

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What Advertising Effectiveness Means to Modern Marketers in a Digital World

CommPRO.biz Editorial Staff Research market firm Research Now partnered with digital marketers Econsultancy, to create a report investigating how marketers today are measuring their digital advertising campaigns. Using their expertise in digital advertising validation, Research Now ran a survey with a B2B panel reaching over 2,700 marketing professionals, spanning 9 countries, to get insight into…

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