Search results for: influencers

Internal Communicators are the New Influencers

  A new age of employee communications brings influential reach to workforces and true business impact Frank Wolf, Co-Founder & CSO, Staffbase Did you know internal communicators have a super power? It’s that people trust them and the information they share. It’s true, and this fact puts the role of internal communicators as the new influencers…

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How to Find the Right Influencers for Your Campaign

Jill Kurtz, Owner, Kurtz Digital Strategy Think you need an influencer campaign for your marketing and communication efforts? This seems to be a common tactic lately. Saying you are going to leverage the influence of one of more people who have a strong audience in your field or among your target audience is easy. Figuring out who…

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Top Influencers and Innovators Disrupting 2020

Shazir Mucklai, Founder, Imperium Group Hollywood is a neighborhood located in Los Angeles, California, that’s also synonymous with the glamour, money and power of the entertainment industry. As the show-business capital of the world, Hollywood is home to many famous television and movie studios and record companies. Yet despite its glitzy status, Hollywood has humble…

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LGBTQ+ Media and Influencers Share Advice For Marketers This Pride Month

  Mike Morra, Senior Account Executive, Taylor June marks Pride Month, and this year WorldPride, a global celebration of the LGBTQ+ community, is being held in New York City in recognition of the 50th anniversary of the Stonewall Uprising.  Pride is a powerful societal tool that is being increasingly embraced around the globe and, in the marketing…

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Study: Micro-influencers Generate Higher Engagement Rates on Instagram

CommPRO.biz Editorial Staff SocialPubli.com, a global micro-influencer marketing platform, announced the release of the 2018 Global Micro-Influencer Study uncovering insights and providing a closer look at the state of the micro-influencer marketing landscape from the influencers’ point of view. To examine how micro-influencer campaigns perform in comparison to their counterparts across social media networks and…

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Use Influencers to Boost Your Online Reach

Jill Kurtz, Owner, Kurtz Digital Strategy Reaching anyone in your target audience is great, but connecting with an influencer – someone with an active network of the people you want to reach – can be awesome. Getting influencers on your marketing or communication bandwagon takes some strategy. Anyone can be an influencer, as long as…

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Use Influencers to Boost Your Marketing

Jill Kurtz, Owner, Kurtz Digital Strategy Reaching anyone in your target audience is great, but connecting with an influencer – someone with an active network of the people you want to each – can be awesome. Getting influencers on your marketing or communication bandwagon takes some strategy. Anyone can be an influencer, as long as…

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SMWNYC: Creative Brands and Reliable Influencers Are the Future of Advertising

Alex Marin, Content Manager, WHOSAY It is “very, very difficult to build a relationship with people on a six-inch screen,” opined WHOSAY CEO Steve Ellis to open the highly attended Social Media Week New York (SMWNYC) panel. Ellis highlighted one of the main challenges faced by brands and marketers nowadays, namely, that mobile advertising suffers from…

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Report: Millennials Trust Social Media Influencers Less

CommPRO Editorial Team Perhaps more than any other industry, fashion retail has been upended by social media and the rise of digital influencers. Millennials, in particular, are increasingly reliant on social media and the influencers who dominate them to curate trends, new brands, and the styles they wear. Social shopping and influencer marketing platform, Dealspotr…

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How Do You Identify Key Media Influencers Around An Industry Topic?

Azhar Unwala, PublicRelay Pushing an organization’s key messages is a priority for communications professionals. Yet effectively promoting that messaging can be daunting, especially in a noisy industry with many different players and trending stories. Strategizing a messaging campaign requires quickly identifying the influencers and media channels surrounding an important topic. A Fortune 500 telecommunications company wanted…

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Turn Your Leaders into Influencers (Free On-Demand Video)

  Webinar Overview Your organization’s leaders might be great communicators, but how do you turn them into influencers? You won’t want to miss this free webinar. Twitter has become synonymous with influence. We have their head of global brand strategy to share tips and best practices. You’ll also get the results of The Guide to Brand Authenticity:…

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The Art of Influencing Influencers (On-Demand Recording)

  Webinar Overview Join Marian Salzman, CEO of Havas PR, Paul Kontonis, CMO of WHOSAY, and Daniel Watson, Sr. Director of Growth Marketing at Cision on Thursday, July 20 at 2 p.m. ET, as they talk about how communications and marketing professionals can: Better target and identify influencers Better engage and build longer term relationships Deliver measurable results Eroding…

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Finding and Engaging Influencers on Social Media

By Jill Kurtz, Owner Kurtz Digital Strategy Influencers are the people on social media who are interested in you, are vocal, and have a large network built to share their opinions. Winning an influencer’s support for your brand can be magic, but it takes a strategic approach. Set clear goals and objectives to reach influencers…

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How Influencers and Content Marketing Can Help Build Your Brand

In Nasdaq’s new guide, “How Influencers and Content Marketing Can Help Build Your Brand,” you’ll get practical advice on how to improve influencer engagement and integrate it more effectively into your communications strategy, including steps designed to enable you to: Identify influencers relevant to your industry Build and maintain positive influencer relationships Develop inspiring content and…

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Working with Election Media Influencers: Landing Hits and Helping Out

By James Rubec, Cision Canada Content Marketing and Social Media Manager Following this roller coaster of a U.S. presidential election and finding an entry point into the discussion isn’t easy. The campaigns are moving too fast for journalists to pause for anything that doesn’t have a clear benefit to their knowledge-hungry readers. However, if you know how…

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San Diego Comic-Con: Where the ‘Influencers’ Come to Play – and Purchase

By Marty Brochstein, Senior Vice President, Industry Relations and Information for the International Licensing Industry Merchandisers’ Association (LIMA) San Diego Comic-Con can be a dangerous gathering to navigate, particularly if you’re a big fan of some entertainment property and you’ve come to town with a full wallet or credit card at the ready. This one-time…

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Finding the Right Influencers

    This week’s #DigitalPR Twitter chat is all about influencer marketing.  How to find the right influencers for your brand or campaign and once you find them, what to do with them. Our guest this week is Heidi Sullivan, Snr. VP Product for Cision.  Heidi will be answering questions about Influencer Marketing.  She’s quite…

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Executive Briefing 2.11.16 – Activating Influencers; The Gen Z Fashion Revolution; Data Wrangling and Data Scavenging

In today’s Executive Briefing we learn about Activating Influencers with Highly Engaging Interactive Content from David Henry, EVP Client Solutions, NextWorks.  We also take a look at The Gen Z Fashion Revolution On VFiles.  Then, we take a Deep Dive into Data Wrangling and Data Scavenging with Jeff Mard, Vice President, HMG Company. As we begin 2016 and start our sixth year of publishing CommPRO, I’d…

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