Search results for: david hagen

Financial Stardumb? Celebrities Endorsing Investments

    Dr. David Hagenbuch, Ethicist and Professor of Marketing, Messiah University, Author of Honorable Influence, Founder of MindfulMarketing.org Famous people have promoted products for centuries, encouraging others to buy everything from cereal to cigarettes.  Cryptocurrencies recently tapped celebrity associations with great success, but a notable bankruptcy and the industry’s slide have led to serious financial fallout for…

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When Organizations Give Thanks

  Dr. David Hagenbuch, Ethicist and Professor of Marketing, Messiah University, Author of Honorable Influence, Founder of MindfulMarketing.org At Thanksgiving, individuals often express gratitude for what they’re personally appreciative, e.g., family, friends, health.  It’s less common to hear of organizations’ gratitude, but if they were to count their blessings, what would they be?  Answers to that question could…

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Marketing Must Fight Fakes

    Dr. David Hagenbuch, Ethicist and Professor of Marketing, Messiah University, Author of Honorable Influence, Founder of MindfulMarketing.org I recently received LinkedIn connection invitations from two different recruiters – It’s nice to be wanted; although, it’s nicer when the people pursuing you actually exist, which I’m certain wasn’t the case for either.  As rapidly advancing technology helps…

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Play with a Purpose

Dr. David Hagenbuch, Ethicist and Professor of Marketing, Messiah University, Author of Honorable Influence, Founder of MindfulMarketing.org Bobby eagerly opens his Happy Meal box, tossing the chicken nuggets and fries aside to find the special toy tucked inside.  Kids have repeated that ritual for decades, but Bobby is 32.  While it’s nice that McDonald’s and other companies increasingly meet…

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Thank You For Helping CommPRO.biz Reach its 12-Year Anniversary!

  Twelve years ago, we launched CommPRO.biz as an educational resource for communications professionals. I could have never imagined how far we’ve come. Working with the C-Suite, the contributed content comes from corporate executives, investors, and public relations specialists. Over the years, we expanded into a wide variety of industry sectors, including, marketing, social media,…

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Should Consumers Smile at Guerrilla Marketing?

    Dr. David Hagenbuch, Ethicist and Professor of Marketing, Messiah University, Author of Honorable Influence, Founder of MindfulMarketing.org Millions of baseball fans were recently watching televised games when they were unexpectedly hit by a pitch!  An errant slider didn’t fly through their screens; rather, they were beaned by a very unconventional advertising curve.  The promotional pitch for Smile didn’t…

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Buy BRADY, But Don’t Be Like Brady

    Dr. David Hagenbuch, Ethicist and Professor of Marketing, Messiah University, Author of Honorable Influence, Founder of MindfulMarketing.org Tom Brady is one of few professional athletes who transcend their field.  While many football players and fans revere him, even those who pay little attention to sports know his name.  In a new video ad, Brady surprisingly suggests…

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Should Employees’ Looks Matter?

    Dr. David Hagenbuch, Ethicist and Professor of Marketing, Messiah University, Author of Honorable Influence, Founder of MindfulMarketing.org Despite her aging appearance, Queen Elizabeth II kept her job for an unprecedented 70 years!  A Canadian news anchor who let her locks go grey wasn’t as fortunate.  Her seemingly heartless dismissal has aroused widespread empathy, including from some…

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Should Anyone Advertise Alcohol?

    Dr. David Hagenbuch, Ethicist and Professor of Marketing, Messiah University, Author of Honorable Influence, Founder of MindfulMarketing.org Drive slower, pay taxes, vote — While we expect governments to tell us to do those things, we wouldn’t imagine they’d urge more alcohol intake, yet that’s exactly what one of the world’s leading nations is doing.  Why a…

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Are There Rules When Everyone’s an Endorser?

  Dr. David Hagenbuch, Ethicist and Professor of Marketing, Messiah University, Author of Honorable Influence, Founder of MindfulMarketing.org There was a time when only celebrities and aspiring actors were spokespeople.  Now the friend you’re having lunch with tomorrow may, unbeknownst to you, have an endorsement deal.  It’s nice that company sponsorship has been democratized, but with so many…

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Do Subscriptions Make Sense?

  Dr. David Hagenbuch, Ethicist and Professor of Marketing, Messiah University, Author of Honorable Influence, Founder of MindfulMarketing.org “That’s the gift that keeps on giving the whole year”—such was Cousin Eddie’s inane attempt in Christmas Vacation to console a devastated Clark Griswold after he found out his firm gave him a Jelly of the Month Club membership instead of a generous cash…

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Cultures of Corruption

    Dr. David Hagenbuch, Ethicist and Professor of Marketing, Messiah University, Author of Honorable Influence, Founder of MindfulMarketing.org “Auditors Cheated on Ethics Exams”—a recent New York Times headline revealed.  During my 20-plus years teaching college ethics courses, my students and I have sometimes joked about that kind of thing, inferring that of all places, an ethics class is one…

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Should AI Impersonate People?

  Dr. David Hagenbuch, Ethicist and Professor of Marketing, Messiah University, Author of Honorable Influence, Founder of MindfulMarketing.org “Imitation is the sincerest form of flattery”—it is a high compliment when people respect someone’s work enough to replicate it.  But, when one of the world’s largest companies’ smart speakers start imitating people’s voices, has flattery drifted into deceit? It’s…

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How Should People Feel about Machines?

  Dr. David Hagenbuch, Ethicist and Professor of Marketing, Messiah University, Author of Honorable Influence, Founder of MindfulMarketing.org We used to only have to worry about the feelings of people.  Now we need to be careful not to offend a brand-new category of ‘beings’—machines.  At least that’s what an engineer from one of the world’s top tech companies suggests. …

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Selling Social Issues

    Dr. David Hagenbuch, Ethicist and Professor of Marketing, Messiah University, Author of Honorable Influence, Founder of MindfulMarketing.org Besides being a tasty treat that almost everyone enjoys, ice cream is a ‘celebration food’ served at birthday parties and used to reward kids’ sports team success.  So, why did Walmart’s new frozen dairy flavor created to celebrate Black…

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The Real Beef About Burger Ads

  Dr. David Hagenbuch, Ethicist and Professor of Marketing, Messiah University, Author of Honorable Influence, Founder of MindfulMarketing.org While Ukrainians mourn their war dead and Buffalo residents grieve victims of a hate crime, a guy in New York cries foul because his hamburgers aren’t bigger.  Of course, not every real problem is a matter of life and death,…

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Does Free Speech Mean Unfiltered?

    Dr. David Hagenbuch, Ethicist and Professor of Marketing, Messiah University, Author of Honorable Influence, Founder of MindfulMarketing.org There’s no law stopping someone from telling a coworker he has bad breath, or a friend she texts too much, or a spouse their outfit isn’t flattering.  Although people have the right to offer such criticisms, they often hold…

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Is Netflix Content ‘Good Enough’?

  Dr. David Hagenbuch, Ethicist and Professor of Marketing, Messiah University, Author of Honorable Influence, Founder of MindfulMarketing.org How old were you when you made your first solo shopping trip?  If you’re a Boomer, Gen X, or Gen Z, your answer might be 8, 12, or even 18.  Japanese youth apparently run errands much earlier—as in age two—to…

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Harmful Humor

    Dr. David Hagenbuch, Ethicist and Professor of Marketing, Messiah University, Author of Honorable Influence, Founder of MindfulMarketing.org I still don’t get it. College professors are supposed to be insightful, but I’m baffled by reactions to Will Smith’s infamous Oscars slap.  Most people have rightly condemned the violent reaction, but why aren’t more talking about the joke…

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Mascot Madness

  Dr. David Hagenbuch, Ethicist and Professor of Marketing, Messiah University, Author of Honorable Influence, Founder of MindfulMarketing.org When people mention products they see advertised all the time, “insurance” is often top-of-list.  Insurance ads are virtually inescapable and stick because of clever humor and silly brand characters.  One lesser-known competitor now claims to be better because it forgoes…

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