Search results for: david hagen

Don’t Be Naïve About Native Advertising

  Dr. David Hagenbuch, Ethicist and Professor of Marketing, Messiah University, Author of Honorable Influence, Founder of MindfulMarketing.org  Christmas Story fans remember Ralphie’s excitement in receiving a long-awaited Little Orphan Annie decoder ring, only to be disappointed by the unexpected product plug: “Be sure to drink your Ovaltine.”  Slipping commercial messages into media content is nothing new, but digital…

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Is Excedrin Out of Its Mind?

  Dr. David Hagenbuch, Ethicist and Professor of Marketing, Messiah University, Author of Honorable Influence, Founder of MindfulMarketing.org  Businesses need to do many things well to be successful, but the most basic is getting people to buy their products.  So, why would a company that markets migraine medicine want to help people find other ways to deal with their headaches?  What…

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A Promotion Unlike Any Other

  Dr. David Hagenbuch, Ethicist and Professor of Marketing, Messiah University, Author of Honorable Influence, Founder of MindfulMarketing.org  Fans of The Office know that whenever Michael Scott attended another person’s party, wedding, or baby’s baptism, he would inevitably steal the spotlight, making the event about him.  That kind of social sabotage makes for great TV comedy, but does a recent impromptu…

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Is It Right to Sell Others Short?

  Dr. David Hagenbuch, Ethicist and Professor of Marketing, Messiah University, Author of Honorable Influence, Founder of MindfulMarketing.org You’re a basketball player whose team just won the NCAA Division I national championship!  You run courtside to celebrate with family but your mother is visibly upset.  “Mom, what’s the matter?  “I’m sorry,” she stammers.  “It’s just that . .…

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NFT: Not Free for the Taking?

  Dr. David Hagenbuch,Ethicist and Professor of Marketing, Messiah University, Author of Honorable Influence, Founder of MindfulMarketing.org Like most people, I was amazed when an NFT of a collage by the artist Beeple recently sold at auction for $69 million.  It’s worth pondering why anyone would pay so much for a blockchain-based asset, but the sudden popularity of NFTs may signal…

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Bridgerton – Recoloring History

  Dr. David Hagenbuch, Ethicist and Professor of Marketing, Messiah University, Author of Honorable Influence, Founder of MindfulMarketing.org  February’s Black History Month was an important reminder of the impactful roles people of color have played in our world.  History should be about what actually happened; however, some entertainment has actors playing roles that were really performed by people of other…

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Leaving a Legacy of Irreverence

  Dr. David Hagenbuch, Ethicist and Professor of Marketing, Messiah University, Author of Honorable Influence, Founder of MindfulMarketing.org  A teenage football player’s verbal hits on an MVP NFL quarterback led amateur and professional sports analysts alike to call a personal foul.  ‘Who taught the young man to talk that way?’ was the question most asked, including many of the world’s…

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This is What Happens When TV Commercials Wink

  Dr. David Hagenbuch, Ethicist and Professor of Marketing, Messiah University, Author of Honorable Influence, Founder of MindfulMarketing.org  As a Seinfeld fan, one of my favorite episodes is when George’s eye catches a piece of flying grapefruit, causing him to confuse everyone with his involuntary winking.  Such hijinks are funny for a television sitcom, but what happens when commercials use conflicting verbal…

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GM – Going Electric, Going for Broke?

  Dr. David Hagenbuch, Ethicist and Professor of Marketing, Messiah University, Author of Honorable Influence, Founder of MindfulMarketing.org  There’s news and there’s NEWS.  The unexpected announcement that one of the world’s best-known companies, in an indispensable industry, had decided to convert all its product lines to clean energy was shocking NEWS that’s gained public praise.  However, is this storied firm making…

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Anheuser-Busch: Natural Light Imitates Art

  Dr. David Hagenbuch, Ethicist and Professor of Marketing, Messiah University, Author of Honorable Influence, Founder of MindfulMarketing.org  Often those fortunate enough to earn a college degree proudly display their diploma in their office or another personal location.  Now the credentials of one large group of college grads are on exhibit in a much more public place—New York City’s Grand…

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Resolution: Committed to Cursing?

  Dr. David Hagenbuch, Ethicist and Professor of Marketing, Messiah University, Author of Honorable Influence, Founder of MindfulMarketing.org  Do you have a resolution for 2021?  According to Parade, the most popular annual self-promise is to lose weight.  Given interests in appearance and health, it’s understandable that many people want to watch what they put into their mouths.  What’s surprising is that individuals seem increasingly unconcerned…

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Did Apple Make a Debundling Blunder?

  Dr. David Hagenbuch, Ethicist and Professor of Marketing, Messiah University, Author of Honorable Influence, Founder of MindfulMarketing.org  It’s a parent’s classic Christmas morning fail:  After having the foresight to purchase the holiday’s hottest new toy, they forget to buy the batteries!  By not including a charger with its newest ‘toy,’ has the world’s most valuable brand set up its customers for gift-giving/getting…

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Wonder If We Really Want State Farm’s Rodgers Rate?

  Dr. David Hagenbuch, Ethicist and Professor of Marketing, Messiah University, Author of Honorable Influence, Founder of MindfulMarketing.org  “How much does it cost?”—That’s often the first question consumers ask and one that companies like to avoid until after they’ve described their products’ features and benefits.  A leading insurance company, however, has decided not only to buck that communication wisdom but to…

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Can Google Be Trusted?

  Dr. David Hagenbuch, Ethicist and Professor of Marketing, Messiah University, Author of Honorable Influence, Founder of MindfulMarketing.org  Ask people their biggest brand loyalties and they’ll mention names like Apple, Coca-Cola, and Nike.  Flying under the radar, however, is a firm whose product most people use far more often.  It’s second nature to ‘Google’ any online search, but does a company…

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How to Market Unity

Dr. David Hagenbuch, Ethicist and Professor of Marketing, Messiah University, Author of Honorable Influence, Founder of MindfulMarketing.org  In his first speech after news media declared him the election winner, Joe Biden urged Americans to “come together as a nation,” “unite,” and “heal.”  Those are commendable words with admirable intent, but given the deep divisions besetting the country, is it realistic to believe…

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How to Stop Negative Political Ads

  Dr. David Hagenbuch, Ethicist and Professor of Marketing, Messiah University, Author of Honorable Influence, Founder of MindfulMarketing.org  In thousands of ads each day, companies consistently focus on themselves, rarely mentioning competitors, let alone firing a direct shot at one.  So, why do political ads routinely take aim at their opponents?  As a battleground state resident, I’ve already witnessed an unprecedented barrage…

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Ocean Spray – Moving Aside To Let Consumers Drive

Dr. David Hagenbuch, Ethicist and Professor of Marketing, Messiah University, Author of Honorable Influence, Founder of MindfulMarketing.org  It was a frightening experience.  After driving around the parking lot for a few hours, we turned onto the main road, which I had been on many times before, but now 40 mph seemed like 80, and my whole body tensed as…

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Happy 10th Anniversary to CommPRO’s Family 

  We’re incredibly honored and proud of our global community with hundreds of gifted writers, insightful speakers, engaging event hosts and partners. Thank you for your newsworthy, educational, thought-provoking, in-depth and original content that helps our subscribers stay ahead of emerging trends. Our goal has always been to provide our readers with ideas to help…

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Is KFC Serving Up a Bucket of Artificial Altruism?

  Dr. David Hagenbuch, Ethicist and Professor of Marketing, Messiah University, Author of Honorable Influence, Founder of MindfulMarketing.org It’s comforting when a company puts society’s needs ahead of its own interests.  One of the world’s leading purveyors of comfort food appeared to be following that recipe when it decided to drop its iconic tagline for health and safety reasons.  So, why does it feel like…

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Corporate Social Responsibility for Us All

  Dr. David Hagenbuch, Ethicist and Professor of Marketing, Messiah University, Author of Honorable Influence, Founder of MindfulMarketing.org  By now we all have a story of how the pandemic has negatively impacted us or those we love.  Life has become more difficult for everyone, but for people with disabilities, daily living can be exponentially harder.  One business, however, has made it…

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