Search results for: branded content

Branded Content: Bridging the Gap Between Earned and Paid Media

Cara Hogan, Head of Content, Zaius You’re not imagining it: content marketing is getting tougher. The cost of paid ads is rising by the day — Facebook CPM rates alone are up (https://www.businessinsider.com/facebook-ad-prices-rising-news-feed-change-2018-3) 122% in 2018. At the same time, journalists are increasingly skeptical of business coverage, making earned media harder to, well, earn. Even…

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Executive Briefing 12.28.15 – Year of Reckoning for Branded Content; Predictions from An Early Adoptive Comms Pro; Resolutions To Improve Your Career

In today’s Executive Briefing we feature 2016 C-suite Predictions.  First we take a look at A Year of Reckoning for Branded Content from David Berkowitz, CMO, MRY.  Also featured are 2016 Predictions from An Early Adoptive Comms Pro with Andy Abramson, CEO/Founder, Comunicano, Inc.  As we celebrate the fifth anniversary of CommPRO, I’d like to take a moment to thank our…

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A Year of Reckoning for Branded Content

Editor’s Note:  CommPRO is reaching out to our community, asking the c-suite for 2016 predictions.  We welcome your commentary.  Please email editor@commpro.biz By David Berkowitz, CMO, MRY In 2015, marketers grappled with existential questions about advertising and content that will lead to wild conflagrations in the year ahead. Over the past year, ad blocking threatened publishers…

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Branded Video Content Ideas from J. Crew, LOFT and Man Repeller

Eva Goellner, Assistant Account Executive, Maccabee When consumer brands, such as Adidas, Estée Lauder and Starbucks opt to include original video content in their marketing plans, an increasingly popular route is to partner with a blogger or digital influencer. These paid arrangements can take almost all aspects of original content production out of the hands…

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SEO For Branding: How To Boost Branded Traffic?

Frank Hamilton, Blogger Are you blundering to create a digital presence for your brand? Are you searching for routes to make your brand more visible on the internet? If so, then read on! Today’s search engines are more discerning than ever before. Even if you have a stellar product, it’s challenging to rank high in…

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How LifeWorks Rebranded Itself During COVID-19

  Get practical, helpful insights from a pandemic-era corporate rebrand case study. Robby Brumberg, Ragan Communications A corporate rebrand is never easy. Try doing that during a global pandemic. LifeWorks, the global well-being solutions business formerly known as Morneau Shepell, faced this issue during the past year. Rod Cumming, LifeWork’s VP of global corporate and…

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Visual Content and Media Relations

    Visual storytelling done well increases engagement, explains and summarizes complex information, speeds up comprehension, tugs the heartstrings and motivates action.  Workshop attendees will learn: How the shift to digital has transformed how journalists research story ideas, and what this shift means for PR professionals.. • How to maximize your media-facing assets for social…

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Five Content Trends That Affect Your PR

  Digital technology is constantly evolving and changing and as it does, it affects how we craft our business communications.  Keep your eye on these five content trends that affect your PR and marketing strategy: The rise of voice search According to comScore, by 2020 half of all search queries will be done by voice.…

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Content Marketing

CONTENT MARKETING Nov 25, 2019 | Content Marketing, Marketing The Future of Content Marketing and What We Should Expect Apr 24, 2019 | Content Marketing 5 Places for Content Inspiration Mar 18, 2019 | Content Marketing, Digital Asset Management Month (#DAMmonth), Reports, Social Media How to Drive Social ROI Through Visual Storytelling Mar 4, 2019 | Content Marketing, Digital Asset…

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BizWireTV and Zumobi Innovate Content Marketing with Launch of Microzine

A CommPRO News Update Business Wire announces a new content marketing campaign with the launch of the BizWireTV Microzine from Zumobi. BizWireTV is a weekly news show spotlighting tech launches, innovative startups, and other trending stories crossing Business Wire’s patented distribution network, hosted by Erin Ade. The BizWireTV Microzine creates an engaging experience that gives…

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My 3 Best Content Marketing Tips

By Sylvie Laurencelle-Vermette, Regional Communications Manager, Manitoba and Saskatchewan I’ve been giving a lot of thought lately to my content marketing strategy in preparation for my overarching communications marketing plan for the next year. Content marketing is a tactic my team and I use on a daily basis and because it’s so ingrained in our…

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How to Work with Experts to Give Context to Risky Content Topics

Some of the most memorable marketing moments occur when a brand successfully inserts itself into a trending topic or widely discussed event. Consider the attention Oreo garnered with its good-humored tweet during 2013’s Superbowl black out. For every example like this, though, there have been other brands whose efforts didn’t turn out so well. When a trending topic…

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How Quality Content will Survive the Media Tipping Point

The Changing Media Landscape By Jennifer Risi, Managing Director of Ogilvy Media Influence and Head of Media Relations, North America for Ogilvy Public Relations For many of us, our interaction with media begins when our eyes open and only ends when our eyes close. As digital platforms continue to gain share of voice, the media landscape is transforming quicker than…

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Need a Killer Upfront Presentation? Try these 5 Pro Tips from the Storytelling Experts

With more commercial television being launched than ever before, how do you break from the pack and meaningfully connect with advertisers this planning season? Storytelling. Lee Lazarus & Janine Kurnoff – The Presentation Company After two years of virtual presentations, major TV entertainment companies will be returning to NYC this Upfront season with in-person events. And…

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Attention B2B Marketers: Why LinkedIn Rules

Mike Orr, COO, Grapevine6 With 650 million professional members, LinkedIn must be considered in any social marketing strategy. LinkedIn is often overlooked by marketers because its professional ‘personality’ does not lend itself to glitzy consumer campaigns that win awards and attract press coverage. As marketers we would be wise to explore the untapped potential of…

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12 Ideas for Maintaining an Invigorating Professional Life in 2018

Stephen Dupont, Vice President of Public Relations and Branded Content, Pocket Hercules  Do you feel stuck in your current job? If so, then here’s a quick list of 12 ideas for 2018 to help you stay invigorated in your professional life.  Update your LinkedIn profile and résumé. According to a recent Gallup study, 51 percent of currently employed adults in the United States say they are searching…

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