Search results for: IT department

The Communications Department is a Revenue Generator. Here’s Why.

Ragan CEO Diane Schwartz breaks down how communications is one of the most powerful — and unacknowledged — revenue drivers for a company. Diane Schwartz, CEO, Ragan Communications Communications is often a misunderstood discipline. It seems to have loose ties to a company’s bottom line, and it’s apparently far from the corridors of corporate decision-making.…

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The Department of Treasury: Modernizing Communications Through Site-Engagement Surveys

Jim Fogarty, Director, Strategic Partnerships, PublicRelay The Department of Treasury had an organization-wide goal to move towards online communications. To better engage their users and improve their operational excellence, they began surveying the constituents that came to their site. The survey was a mix of “closed” (yes/no) questions and open-ended responses. While open-ended or freeform text…

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Why You Should Consider Cyber Insurance for Your Company (INFOGRAPHIC)

Brian Wallace, Founder & President, NowSourcing Is your business ready to face a successful ransomware attack and come out alive on the other end? Most small to midsize businesses are not. In fact, 45% of SMBS report that their cyber security is ineffective. They could easily be overtaken by ransomware.  In the past year, 66% of…

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The Importance of Small Business Security: What You Need To Know

CommPRO Editorial Staff As an entrepreneur, you’ve likely spent hours, or even years, building your small business, and you know how important it is to protect your business. However, after all the time and effort you’ve put into running a small business, choosing the right protection and security measures for your company can be challenging.…

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Salespeople, Please Do Your Research

  Wendy Glavin, CEO & Founder, Wendy Glavin Agency  Every day I receive invites on LinkedIn. I’m happy that during these times people want to connect more with others. However, it’s important to read and learn about the people with whom you want to meet. Do research on the company, agency, business, or brand to identify their…

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Talking Tech 2019: Year in Review

Wendy Glavin, Founder & CEO, Wendy Glavin Agency When I look back on the year, I’d never anticipate how eye-opening 2019 was. For me, January was about deciphering all the questions about artificial intelligence (AI). Most notably, the fear of robots taking over our jobs and machines becoming super intelligent. Nearly a year later, the debate…

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3 Digital Tools That Improve PR

If the idea of technology invading the practice of PR freaks you out a little, perhaps all you need is a different perspective.  Yes, technology can be daunting, but it can also make your life a lot easier, help you achieve better results and demonstrate the value of your work. These three tools can do…

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The Doc is Texting: 4 Healthcare Marketing Priorities in 2018

Melissa Barrata, Senior Vice President, Healthcare Lead, Affect Emerging technology is having a dramatic impact on the healthcare industry.  Telehealth, AI and VR are becoming household terms, and according to recent surveys by HIMSS, over 90% of physicians are now using mobile devices to engage patients and over 50% of hospitals are leveraging connected health devices.…

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How to Choose the Best Content Management System for Your Business

Nicole Letendre, Marketing Coordinator, Bonafide A content management system, or CMS, is a software solution that helps you build and maintain a dynamic website. It enables your business to change and publish content easily and maintain an up-to-date online storefront. Most systems provide user-friendly interfaces and customizable templates to help you get your website started.…

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Out of Home Advertising Goes Old-School with Hand Paints

Candice Simons, CEO, Brooklyn Outdoor 2017 is poised to be a big year for marketers and advertisers alike as budgets and digital initiatives continue to skyrocket. In fact, marketers are already on pace to outspend IT departments this year on digital and technology initiatives. Just as we see companies place the impetus on digital spend,…

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From Odd Couple to Power Couple: How CIOs and CMOs Can Work Better Together to Achieve Greater Digital Marketing Success

By Claire Wiggill, Vice President of Strategy and Business Development, PMG Less than 20 percent of marketers believe that marketing and IT work closely together to ensure top-notch product delivery.[1] That’s about to change. Recent years have brought major growth in digital marketing and technologies – marketing budgets have also grown to keep pace. While marketers are…

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From Intern to Boardroom

By James Orsini, Chief Integration Officer, VaynerMedia   As we welcome another class of interns here at VaynerMedia I can’t help but think about my own internship more than thirty years ago. It was 1984 and I was selected by what is now KPMG to do my internship in their audit department. Upon reflection I cannot…

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How to Speak the Language of a Global Workforce

Orsi Korman, Account Director, Content, Red Havas  One of the greatest challenges facing global communicators and content creators today is finding a common language — literally. For every communication we prepare, we have to think about not only how to stand out in the crowded content marketplace and make a meaningful connection with our audiences,…

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Shelley Spector to Receive 2022 Page Distinguished Service Award

CommPRO Editorial Staff Shelley Spector, founder of the Museum of Public Relations, will be honored with the Page Distinguished Service Award at the Page Annual Conference on September 18 in Chicago. The award recognizes leaders who have strengthened the role of corporate communications and public relations in business and society through service to the profession. “Shelley started the Museum…

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Collaboration and Learning Between IR and PR

Mike Paffman, CEO, VIRGO PR A decade ago, most big companies didn’t have investor relations professionals, and if they had an employee that was responsible for financial communication, that person was typically a manager working in public relations. These days, practically every big company doesn’t only have an investor relations director, but an entire department…

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Discover Your Leadership Style 

    There are many styles of leadership and just as many gurus and books touting which style is the best.  What is a leader? Whether you are taking charge of a small group project, heading up a new team, or running an entire department, you are navigating a leadership role.  There are many ways…

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How To Develop An Effective Marketing Strategy

  Frank Hamilton, Blogger Keeping up with the latest and most effective marketing trends could be a full-time job. In less than one recent year, we’ve seen both rises and falls of new platforms (Meta is a vivid example), a shift to short-form videos, and a bunch of new marketing approaches that appeared as a…

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