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Communications Leaders Reflect on the Meaning of International Women’s Day
In honor of International Women’s Day, CommPRO is proud to spotlight the insights of extraordinary women whose leadership, judgment, and voice continue to shape the communications profession and the conversations that move organizations and communities forward.
Religion Now the Most Programmed Format on U.S. Radio
Religion has become the most programmed format on U.S. radio, reflecting shifting audience demand and a changing media landscape for broadcasters and communicators.
When Ads Arrive in AI Platforms What It Means for Brands and Communicators
As AI platforms begin introducing advertising into conversational search environments, communicators and brands must rethink how visibility, credibility, and influence will compete in a space where paid promotion and AI-generated answers appear side by side.
GEO Strategy Starts With Brand Narrative
As generative AI reshapes how people research companies and make decisions, brands must rethink their narrative strategy so AI platforms accurately represent their story, leadership, and expertise.
Women’s History Month and a New Conversation About Trust in Communications
As Women’s History Month unfolds, brands are spotlighting women leaders and entrepreneurs while CommPRO convenes a candid town hall to explore how trust and reputation are actually managed inside organizations.
AI Tools Shape Your Story. Is It the One You Want Investors and Stakeholders To Hear?
AI is increasingly shaping how stories are formed, filtered, and surfaced, raising new questions for communicators about whether the narratives investors and stakeholders receive truly reflect the message intended.
A Preview of the 2026 M&A Landscape With Dan Scorpio
As M&A activity gains momentum in 2026, communications and investor relations leaders are navigating deals under heightened scrutiny, faster stakeholder reactions, and increasingly complex expectations.
Capitol Communicator Editor on the New Expectations Facing Communicators
As AI becomes embedded in everyday communications work, Capitol Communicator editor Phil Rabin argues that proficiency with the technology and the ability to prove ROI are quickly becoming essential expectations for PR professionals who want to stay relevant and credible in a changing industry.
The New Economics of Advertising, Key Findings From XR’s State of Pay
XR’s latest State of Pay report shows how the advertising industry has settled into a new post-pandemic reality, with fewer productions, higher guaranteed talent pay, and creators and celebrities now central to how brands build and scale campaigns.
AI Won’t Replace Communicators. It Will Clarify Our Value
As artificial intelligence reshapes how work is done and valued, the communications industry is being forced to confront a long-standing question about what it truly delivers and where its real value lives.
Financial Services Communicators On Trust, Content Authentication and Digital Safety
As trust pressures intensify across financial services, communicators are reexamining how content authentication, credibility, and transparency shape confidence among investors, regulators, and the public.
The Wikipedia Paradox: Why LLMs Made Your Worst PR Channel Your Most Important Asset
As AI-powered search and large language models reshape how information is discovered and trusted, Wikipedia has quietly become one of the most influential and underexamined assets in the modern communications playbook.
Keeping a Client’s Olympic Connection in the News After the Closing Ceremonies
As brands assess the real return on Olympic sponsorships, this piece explores how smart PR can extend those high-profile associations long after the closing ceremonies.
Study Highlights Structural Pay Gaps in Professional Compensation
New research is bringing fresh scrutiny to how structural pay gaps persist across professional sectors, raising important questions about equity, transparency, and long-term economic mobility in an AI-driven workplace.
Neutrality Does Not Build Trust
Black History Month invites communicators to move beyond reflection toward recalibration, recognizing that culture is not a risk to neutralize but strategic intelligence that shapes trust, credibility, and competitive advantage.
How AI Is Reshaping IPO Investor Relations
As IPO narratives form earlier and scrutiny intensifies, investor relations experts say AI is fundamentally changing how companies pressure-test their story, benchmark against peers, and build credibility with the public markets.
Writing for Humans, Algorithms, and LLMs at the Same Time
As press releases evolve to serve journalists, search engines, and now large language models, communicators must rethink how they write to ensure clarity, attribution, and authority survive even when their words are stripped of context and reshaped by AI, in part one of a two-part series.
Epstein Files Force a New Reckoning for Reputation Management
As the Epstein file releases reignite scrutiny of power, access, and accountability, they underscore for communicators that reputation is built or broken not by spin, but by ethical choices made long before a crisis becomes public.
Algorithms That Erase Our Stories
As algorithms increasingly shape what is seen, shared, and remembered, communicators are confronting a critical question about whose stories are being surfaced and whose are quietly erased.
Fighting Efforts to Erase Black History and Telling the Whole Story
As efforts to rewrite or remove parts of America’s past intensify, communicators are being challenged to defend historical truth, preserve context, and ensure the full story of Black history continues to be told.

