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Why Brands need to Embrace ‘The Pool Theory’
Brands that stay in motion with proactive communications are far better equipped to turn crises into ripples—not waves—thanks to what Tiffany Muehlbauer calls “The Pool Theory.”
Trump or Tyrant? The Chilling Parallels Between MAGA and Dictatorships You Can’t Ignore
Solomon draws striking parallels between President Trump’s actions and the tactics of authoritarian regimes, warning of the democratic backsliding already underway.
Lessons for Communicators on Living a Fuller Life
Join Michael in the latest episode of That Said as he explores what makes for a good life in conversation with Shigehiro Oishi, a leading expert on happiness, meaning, and culture.
The Most Outdated Habits in Corporate Communications And What to Do Instead
Outdated tactics still linger in corporate communications—but top industry voices say it’s time to evolve or risk irrelevance.
How Brands Can Engage Without Losing Loyalty in a Shifting Policy Landscape
As politics reshape the business landscape, corporate communicators must lead with clarity and conviction to protect trust, manage risk, and steer brands through turbulence.
Cannesversations Brings Bold New Voices to Cannes Lions 2025
CommPRO’s Cannesversations brings top execs, bold insights, and the first-ever Town Hall to Cannes Lions 2025.
What Makes a Great Event? Lessons from VIZIO’s NewFronts
From Digitas to Revry to Vizio, one veteran marketer breaks down what it really takes to deliver a NewFront that commands attention and drives results.
Free Press Must Fight to Stay Free
As Trump’s attacks on the press escalate, veteran journalists warn that the future of American democracy depends on a bold, unyielding media willing to fight for the truth.
Is Burnout the New Black? How Leaders Combat Burnout And Boost Employee Productivity
Burnout is quietly costing your company more than you think—here’s how supporting employee mental health can supercharge productivity, retention, and ROI.
Mastering Criticism Starts with a Smile and the Right Words
Get ready for a masterclass in how the right words, timing, and a simple smile can turn even tough criticism into powerful, positive connection.
Museum of Public Relations Names Five New Trustees to Advance Industry Mission
The Museum of Public Relations welcomes five new trustees, bringing fresh leadership to the profession’s living archive.
Reflecting on Democracy with Heather Cox Richardson
In this episode of That Said, join Michael Zeldin and historian Heather Cox Richardson as they explore how American democracy has evolved—and what’s at stake—since the release of her groundbreaking book, Democracy Awakening.
Heather Cox Richardson Warns America Is Running Out of Time to Save Democracy
Historian Heather Cox Richardson issues a stark warning in a riveting new interview: American democracy is being hollowed out from within—and we may be down to our final moments to act.
Democrats Are Marching Toward Defeat Again Unless They Finally Wake Up
This no-holds-barred political insider’s take outlines exactly how Democrats must rethink their strategy—or risk becoming irrelevant.
Grads Who Stop Learning After College Are Setting Themselves Up to Fail
CommPRO continues its essential two-part series by uncovering why lifelong learning, curiosity, and adaptability will define the future success of 2025 communications graduates.
Clear Internal Communication on AI is the New Leadership Imperative
Duolingo is setting a gold standard in internal AI communications by clearly aligning its workforce around an AI-first future.
Communications Grads Face a Tough Future Without Business Skills and Real-World Hustle
In a pivotal two-part series, CommPRO captures the most critical advice for 2025 communications grads, starting with why business acumen, relationship-building, and real-world skills matter more than ever.
The Whitewashing of America
As America marks 250 years of independence, a chilling rollback of diversity, democracy, and dissent threatens the very soul of the nation.
HUNTER Launches Bobbie to Expand Its Influencer Marketing Capabilities
HUNTER introduces Bobbie, a new influencer marketing agency designed to meet growing client demand for creator-led strategies.
PR Agency Leaders Say Clients Are Stuck in a Wait and See Mode
Economic delays, innovation pressures, and slow-moving clients dominate agency concerns from April’s top town hall.

