Arthur Solomon’s sure-to-happen public relations occurrences for 2024, and if they don’t occur he’ll do what higher-ups at agencies are certain to do: Put the blame on someone else.

From thought leadership articles that challenged conventional wisdom to impactful news stories that shaped the industry landscape, 2023 was a year of growth, learning, and critical insights.

Todd Plotkin, CEO of Green Buzz Agency, a video content company, recently walked through some of the common mistakes companies tend to make when creating videos. 

Promotion of the 2024 Summer Olympics in Paris by NBCUniversal, which will televise the games in the U.S, is become more frequent and the barrage of PR and advertising programs of game sponsors are not that far away.

Communicators can help Gen Z address workplace anxiety. Here’s how.

Specifically, how do we tell what is “real” and what is not? 

While layoffs are an unfortunate reality today, in part due to the pullback of the post-pandemic hiring bonanza and to more contemporary economic pressure on employers, it’s not what Spotify did that’s of note — it’s how the organization handled it.

"Tie executive compensation to supporting and advancing women to leadership positions to incentivize this behavior and reinforce the importance of this responsibility." - Patrice Tanaka

What CommTech provides the most useful metrics?

For some PR professionals it was a close-mouthed “hmmm.” Others perhaps muttered a variation on, “Oh, well that explains it.” 

With their unique characteristics and digital native upbringing, they have a distinctive worldview.

"Supporting and advancing women in leadership has both systemic and cultural facets." - Valerie Simon

Amidst this dynamic environment, Media.com empowers communicators to regain control of their reputation, swiftly respond to misinformation, share their stories free from interference, and stay informed about topics of interest.

"Leadership development can help women grow, but the industry needs to address the systemic and cultural factors that hinder access to leadership roles.” - Lisa Sepulveda

Why couldn’t President Elizabeth Magill provide a clear yes or no answer to whether calling for the genocide of Jews violated my alma mater’s code of conduct?  

In a groundbreaking move for social media platforms, Media.com has announced a revolutionary policy that requires all users with public profiles to undergo full verification from the moment they join the network.

"Brilliant careers aren’t built on caution. Too often, the barriers women face are self-erected." - Marian Salzman

In this complex ecosystem, it’s clear that communicators need a new playbook in 2024.

It is with profound sadness that I share the passing of our dear friend, Mark Weiner on December 10.  Mark's departure has left an irreplaceable void in the realm of corporate and brand communications, a field he passionately enriched with his wisdom and expertise.  

"True diversity in our leadership ranks will lead to better problem-solving, more clever innovation, and increased effectiveness." - Linda Rutherford