An employee retention credit (ERC) is a tax credit with the explicit goal of encouraging businesses to keep employees on payroll despite the pandemic.

Global consulting firm Korn Ferry recently published its Chief Communications Officer survey, inviting the most senior-level comms executives at Fortune 500 companies to weigh in on their growing influence, org structure and more.

The American Psychological Association’s framework for prioritizing employee wellbeing.

Examining what communicators perceive are reasons for the loss of public trust in government is at the center of a new survey of more than 200 PR professionals.

In a conference world still rife with social atrophy, Kristin Graham, founder and chief word nerd at Unlock the Brain, is a healer.

The International Communications Consultancy Organization has just released its latest annual report, surveying thousands of PR professionals across the globe to probe the perils and promise of the industry.

Ragan’s annual Communications Benchmark Report, surveying nearly 1,000 communicators from across a broad spectrum of industries, sheds light on what the challenges and opportunities that comms professionals hope to tackle in the year ahead.

Stagwell Marketing Cloud’s latest State of Comms Tech Report is out, and it’s a clear sign that PR is ready to embrace the future.

Is your ad featuring an East Asian man as a nerd actually reinforcing dangerous stereotypes? When and how should you use “Black American” in your copy or scripts? Should there be a hyphen in “Filipino American”?

The Super Bowl is the biggest advertising night of the year, and brands across all industries break out their creative chops to vie for viewer attention.

Each year we produce a Year-In-Review eBook with a theme based on the year that was, filling it with our 50-or-so columns and hundreds of podcasts. 2021 seems to be about learning to live with loss — with nearly 5.5 million people worldwide dying of Covid-19

2020 was the year of the Capital P: pandemic, polarized politics and protests. It was also a seminal moment for businesses to reflect on who they are and where they are going — to really understand their moral compass and get serious about their corporate purpose.

The PR industry has been slow to adopt the meaningful metrics that drive revenue and move business forward. It’s become clear that we’ve reached a tipping point.

First off, you have to have to have something to say that of interest.  We often think we’re writing for the masses, when really the goal is to reach appropriate key audiences – whether it be journalists, the general public, consumers, decision-makers, influencers – or all of the above. 

Throughout 2020, we’ve faced hardships, challenges, uncertainty and learned to “pivot,” focus on “the new normal,” and the “next normal”; terms to make sense of what’s happening in our lives. But, thinking about the what if’s can lead us to contemplate worst-case scenarios, most of which are outside our control.

There have been a few moments of remarkable hope over the decades that I never thought I would live to see and literally took my breath away. The fall of the Berlin Wall. The collapse of apartheid and the subsequent election of Nelson Mandela. The election of Barack Obama. The rise of the Internet.

Due to COVID19 it’s been more challenging than ever to lead: Our teams, our peers, our stakeholders, our leaders, and yes, ourselves. And it appears that these uncertain times will be here for a while longer.As a result, the aforementioned groups are exhausted. You might be too.

Learn how PR can improve its position through tech adoption, data analysis and ROI measurement—all by working in unison with marketing teams.

Both University of Oxford and Harvard Law School host annual events and programs with the goal of attracting new students. Learn how they made use of our social media Amplify Board to reach their goals.  

Venture Cup, a Scandinavian contest in which entrepreneurs compete for investment capital, was able to lower costs and increase website traffic.