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How We Shift from Brand Storytelling to Fact-telling
As a communicator, whether you work in agency land for brands, inhouse at a government department, within the armed forces, the emergency services or at an NGO, you have the strategic and technical capabilities to make a story fly in the media – whether factually accurate or not.
Generative AI Has The Potential To Upend the Norms Of How We Interact With Search
From the ability to write prompts at the click of a button to the apprehension around automated tech felt by some employees regarding their job security, AI is popular right now.
How Purpose-Driven Organizations Are Helping Employees Navigate Unpredictable Times
Join moderator Patrice Tanaka and her guests as they discuss how some purpose-driven organizations are supporting employees navigate unpredictable times to remain productive at work and in their personal lives.
Journalist Mehdi Hasan on The Art of Debating, Persuading, and Public Speaking
A discussion with Mehdi Hasan on his new book Win Every Argument: The Art of Debating, Persuading, and Public Speaking.
Public Relations RFP Haters (and Lovers) Are Wrong (and Right)
It’s a thin line between love and hate sing the Persuaders. And while this may well ring true, reality is generally more nuanced… but not, it seems, when it comes to discussions of PR RFPs.
Government Communicators Say Politics, Disinformation are Top Trust Impediments
Examining what communicators perceive are reasons for the loss of public trust in government is at the center of a new survey of more than 200 PR professionals.
What’s in a Name? Get to Know The Names at your Job and in Your Life
Dale Carnegie wrote one of the best-selling how-to books in history, "How to Win Friends and Influence People.”
Switzerland’s Leidar is Coming to America
Leidar USA is here with offices in Washington and New York.
Should CNN Have Provided a Venue For Trump, A Known Liar?
Despite your opinion, a few valuable PR lessons emerged from the town hall that apply to non-political clients.
PR Masters Series Podcast, Episode #75 - Patrick Ford
Today’s special guest is Patrick Ford, Professional in Residence at University of Florida College of Journalism and Communications.
Why The First LGBTQ NewFronts Needed A Unique Presentation For a Unique Message
On Wednesday, May 3rd, Revry took the IAB stage as the first LGBTQ-focused presentation since the NewFronts’ were founded in 2012.
CCO Wisdom and the Future of ESG at PRSA’s Tri-State District Conference
The event brought together some of the region’s top minds in comms to chart a path forward for the profession.
Bud Light's Problem Is That It Folded
Bud Light’s mistake was that it folded like wet newspaper the moment critics predictably got together to fling red, transphobic meat at the Anheuser-Busch brewery until some stuck.
Soledad O’Brien on the Power Of Listening And The Psychology Of Internal Comms
Among trending conversations in our field about the future of communications, the rise of generative AI and ways to make internal comms resonate with the right audiences, a human thread links everything together.
Stephen Moore Remembers Gary Oelze, Co-Author of All Roads Lead to the Birchmere
A conversation with Stephen Moore about the book he co-authored with Gary Oezle, All Roads Lead to the Birchmere: America’s Legendary Music Hall, chronicling the creation and growth of the Birchmere.
The Intersection of Social Media and SEO
Social media marketing and search engine optimization have something big in common — the rules are always changing.
Top Employee Communications and Cultural Takeaways
Over 500 communicators gathered at the Chicago’s Intercontinental Hotel on the Magnificent Mile to learn, network and share best practices in what Ragan Consulting Group’s Kristin Graham cheekily called “professional therapy sessions”.
8 E-commerce Trends and Recommendations for Right Now
In 2023, the industry is going to have to make the best of both challenges and opportunities offered by these changes, with augmented reality being only one of the most recent notable trends.
Activating, Accelerating and Improving to Build a Sustainability Program
A sustainability program helps meet stakeholder expectations and enhances competitive advantage through a well-rounded approach to risk management.
7 Hints Your Site May Need an Update
If your website design isn’t generating marketing results, it may be time to change things up.

