The event brought together some of the region’s top minds in comms to chart a path forward for the profession.

Bud Light’s mistake was that it folded like wet newspaper the moment critics predictably got together to fling red, transphobic meat at the Anheuser-Busch brewery until some stuck.

Among trending conversations in our field about the future of communications, the rise of generative AI and ways to make internal comms resonate with the right audiences, a human thread links everything together.

A conversation with Stephen Moore about the book he co-authored with Gary Oezle, All Roads Lead to the Birchmere: America’s Legendary Music Hall, chronicling the creation and growth of the Birchmere.

Social media marketing and search engine optimization have something big in common — the rules are always changing.

Over 500 communicators gathered at the Chicago’s Intercontinental Hotel on the Magnificent Mile to learn, network and share best practices in what Ragan Consulting Group’s Kristin Graham cheekily called “professional therapy sessions”.

In 2023, the industry is going to have to make the best of both challenges and opportunities offered by these changes, with augmented reality being only one of the most recent notable trends.

A sustainability program helps meet stakeholder expectations and enhances competitive advantage through a well-rounded approach to risk management.

If your website design isn’t generating marketing results, it may be time to change things up.

In a conference world still rife with social atrophy, Kristin Graham, founder and chief word nerd at Unlock the Brain, is a healer.

Whether it’s the significant layoffs at Meta underpinned by a perceived lack of leadership or the shutdown of Buzzfeed News late last week, job cuts in the name of improved organizational health are a hot topic.

How can leaders handle the inevitable transition to generative AI while the technology is still in the process of being developed? When is the right time to bring it into the workplace? And how will this transition impact the communications industry in particular?

On today’s show Michael Zeldin will be speaking with Mark Whitaker to discuss his new book Saying It Loud: 1966-The Year Black Power Challenged the Civil Rights Movement.

Businesses are distinguished by their culture and the activities they do, but ultimately, it is essential that all companies treat their employees well because this has a significant impact on the expansion and development of the business.

In our business, when things turn sour, scapegoats must be found and punished.

For five years Wendy’s has taken a more aggressive comedic approach, ‘Why should we just laugh at ourselves, when we can laugh at you?’

With changing laws and attitudes about cannabis use, organizations have either shifted internal policies to comply with current laws or continued enforcing a zero-tolerance policy. while organizations not affected by legal cannabis use continue to assert zero-tolerance policies in compliance to laws.

From programmers to researchers, generative AI can aid a large majority of the population.

Although marketing and communications might have similar functions on the surface — namely, telling the organization’s story —they often have widely differing goals.

Shortly after Fox’s announcement that they were parting ways with their once star performer, CNN announced that one of its once most recognized stars for the past 17 years, Don Lemon, was terminated by the network.