LinkedIn is a professional social media platform that provides a valuable opportunity for businesses to reach and engage with potential customers.

Finding the best public relations agency to grow or promote a business and brand is among the most significant decisions corporate communications and marketing leaders make.

Workplace training is a vital part of building and strengthening a company and its employees. However, training can be challenging, and many employees get little to no training.

Numerous public relations gimmicks have earned a place in history as some of the best and most enduring ever.

For years, I’ve been telling PR staffers who reported to me that there are PR lessons they can learn that are probably not taught in communications school texts.

Join me in my conversation with Ann Hagedorn as we discuss her critically acclaimed book, Sleeper Agent: The Atomic Spy in America Who Got Away, which is the chilling, little-known story of a successful American-born, Soviet-trained spy in the U.S. atomic bomb project during World War Two.

When considering platforms to socialize wellness at work, your internal social media channels and intranet may be underutilized topics at your organization and might only sometimes be top of mind.

In the wake of unprecedented upheaval, today’s leaders are looking for communicators who are strategic advisors — not order takers.

For decades I’ve told PR people that important lessons can be learned from paying attention to news events.

This year’s Super Bowl will be played between the Philadelphia Eagles and the Kansas City Chiefs on Sunday, Feb. 12 at State Farm Stadium in Glendale, home of the Arizona Cardinals.

Whatever your business goals are for 2023, this I know for sure: You can’t achieve them alone. Collaboration is an essential ingredient for survival and success.

For years, businesses and organizations have almost exclusively relied on web banners and digital advertisements to reach audiences online.

For so many clients, the hiring of a PR team is a leap of faith, followed by many, many more such leaps. Whether you’re a startup heading into another funding round or a brand who’s been beloved for years, the process of vetting and getting PR can feel like a black box.

Every marketing professional knows the importance of understanding your target audience. It’s essential to be consumer fluent and develop a deep understanding of what they want and need.

On today’s show we continue our two-part conversation with Carl Bernstein about his new memoir, Chasing History, A Kid in the Newsroom.

The cost of acquiring new customers through digital advertising campaigns has nearly doubled in the last few years, as the landscape has gotten increasingly more crowded.

Ragan spoke with Lou Dubois from The Home Depot about the company’s employee-focused approach to making its first documentary about rebuilding communities after natural disasters.

Australian media intelligence company, Truescope, has strengthened its position in North America by acquiring leading agency, Universal Information Services (UIS).

Ruder Finn, today announced the appointment of Chip Scarinzi as U.S. Head of Technology and Innovation. Scarinzi is joining a global Ruder Finn technology team of over 175, and will report directly to Kathy Bloomgarden, CEO.

This year’s event offered several takeaways about the economy and the state of work that can guide your comms strategies in the coming year.