CommPRO|Industry News

CommPRO keeps the communications, public relations and marketing industries connected, informed and creative.

Marketing Mike Paffmann Marketing Mike Paffmann

Content for Lead Generation

One of the most common strategies that many companies utilize when uncertain times are ahead is investing in promotional content that focuses on the final stages of the buying journey for customers.

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Active Listening, Industry News CommPRO Active Listening, Industry News CommPRO

Hapi Launches Active Listening Academy During the Loneliest Time of the Year

“The most wonderful time of the year”? Not so much. For most Americans, the period of time between Thanksgiving and New Year’s is more like the loneliest, most stressful time of the year: A 2021 study found that 3 out of 5 Americans feel their mental health negatively affected by the holidays. That’s a lot of people who need someone to just listen to them—and who may not have anyone in their lives to do so. 

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reports Ken Rogers reports Ken Rogers

How Can Knowledge Graphs Solve Machine Learning Problems

The world has advanced to the point where machines now use artificial intelligence (AI) to perform human functions, thanks to the digital age. Machines cannot carry out certain functions unless they are programmed with a knowledge graph, which would contain all the information they require to address the problems efficiently.

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Marketing Dr. David Hagenbuch Marketing Dr. David Hagenbuch

Ensuring Ethical Advertising

We’ve all said things we later regretted.  Fortunately, a personal apology can often atone for such individual indiscretions.  Advertising gaffes, which may reach millions, are much more damaging and difficult to roll back, so why do some of the world’s most creative companies and brightest people continue to make promotional faux pas, and what can be done to avoid them?

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reports Richard Levick reports Richard Levick

The Ghosts of Groundhog Day

“Generals are always prepared to fight the last war.”– Winston Churchill

The worst decisions I have ever made are those that try to correct the past.

We overcompensate or second guess or simply take the road “less traveled” and think, as Robert Frost so beautifully wrote, that it will make “all the difference.” While the past is a wonderful teacher, it is but a factor, not a blueprint.

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That Said with Michael Zeldin Michael Zeldin That Said with Michael Zeldin Michael Zeldin

A Conversation with Dr. Catherine Musemeche, Author, 'Lethal Tides: Mary Sears and the Marine Scientists Who Helped Win World War II'

Join Michael in his conversation with Dr. Catherine Musemeche as they discuss her new book, Lethal Tides: Mary Sears and the Marine Scientists Who Helped Win World War II, which explains how the science of oceanography helped US armed forced prepare for the battles in the Pacific.

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