Communications and public relations veteran, Larry Thomas, has joined the UNICEPTA Americas Team as Vice President Sales. UNICEPTA is a global media intelligence service provider.

There are plenty of protections in place that should, in theory, safeguard the rights of Americans living with disability - yet, studies have shown that they haven’t made much progress in achieving their goals.

We’re breaking down what to do when deciding to diversify your investment portfolio. Read on to find out more.

When it comes to preparing to communicate quarterly earnings, it’s easy to fall into routine – and with good reason – in a challenging market, it’s critical to remain steady, predictable and minimize risk.

Interested in deepening your understanding of the communications landscape — while getting crucial, proprietary research to inform your decisions and navigate what’s ahead in 2023? Answer by the Dec. 21 deadline!

Effective marketing is a key component of any successful business venture. Recently, there have been changes and new trends in the entrepreneurial world, many of which are specific to marketing. A business’s marketing strategy is vital to increasing sales and retaining customers. Below are unique marketing strategies you can adopt for 2023. Keep reading to learn more.

In today’s digital world, having a strong digital presence is becoming an increasingly crucial tactic for winning customers. As marketers only have about eight seconds to capture a customer’s attention before losing them, it’s essential for brands to have high-quality websites with seamless user experience (UX) design. 

A blog is a great way to keep your site fresh for search engines. New content means your site is active and relevant.As you add to your blog, here is a checklist of items to follow to make sure you get maximum SEO benefit from every new post.

In the 1960s, the University of Michigan psychologist Robert Zajonc demonstrated an important, subconscious relationship that exists between familiarity and “liking.”

For a long time, I focused on healing, self-worth and self-love to change the habits of doing too much at once, over-extending and exhausting myself with work.

Halfway through the PRSA ICON 2018 conference, I realized that I was choosing my tracks more for what the grassroots side of me needed than for my job as director of media relations at St. Jude Children’s Research Hospital. I knew instantly that the grassroots advocacy side was really where my heart lay.

If you develop a digital marketing campaign strategy, you may notice that once launched and promoted, it didn’t achieve the results you were hoping to gain. Your marketing budget may also suffer, making it challenging to know what to do.

Remember “brain drain?”  Smart people fleeing dumb places for more rewarding lives. Today a bigger problem is brain train or retaining our brains to think differently about something that has us all in its deadly grips—climate change.

Today’s employees expect more out of the workplace experience than ever before. One of their greatest expectations is to be heard. Clearly, the days of “It’s my way or the highway” are over.

President Biden labeled Rupert Murdoch as the most dangerous man in the world last year, above Putin and Xi Jinping. Murdoch, who currently faces deposition in the Dominion Voting $1.6 billion defamation trial, is not the first media baron to face political ire and controversy.

At long last the mid-term elections that began on November 8 concluded on December 6 with the election of Democratic Sen. Raphael Warnock.

Famous people have promoted products for centuries, encouraging others to buy everything from cereal to cigarettes. 

 Keep your resume to one page.  If you have worked 15+ years and can keep your resume to one page, you are definitely not selling yourself properly. Your resume needs to be concise and shouldn't be multiple pages in length but two pages is very common. Remember, you can use addendum pages for awards, achievements etc.1-myth

Janet Stovall, senior client strategist at NeuroLeadership Institute, discusses performative communications ahead of Ragan’s DEI Certificate Course for Communicators.

Nearly three years after the onset of the COVID pandemic, much has changed about how employees engage with their employer and their work.