In today’s digital world, having a strong digital presence is becoming an increasingly crucial tactic for winning customers. As marketers only have about eight seconds to capture a customer’s attention before losing them, it’s essential for brands to have high-quality websites with seamless user experience (UX) design. 

A blog is a great way to keep your site fresh for search engines. New content means your site is active and relevant.As you add to your blog, here is a checklist of items to follow to make sure you get maximum SEO benefit from every new post.

In the 1960s, the University of Michigan psychologist Robert Zajonc demonstrated an important, subconscious relationship that exists between familiarity and “liking.”

For a long time, I focused on healing, self-worth and self-love to change the habits of doing too much at once, over-extending and exhausting myself with work.

Halfway through the PRSA ICON 2018 conference, I realized that I was choosing my tracks more for what the grassroots side of me needed than for my job as director of media relations at St. Jude Children’s Research Hospital. I knew instantly that the grassroots advocacy side was really where my heart lay.

If you develop a digital marketing campaign strategy, you may notice that once launched and promoted, it didn’t achieve the results you were hoping to gain. Your marketing budget may also suffer, making it challenging to know what to do.

Remember “brain drain?”  Smart people fleeing dumb places for more rewarding lives. Today a bigger problem is brain train or retaining our brains to think differently about something that has us all in its deadly grips—climate change.

Today’s employees expect more out of the workplace experience than ever before. One of their greatest expectations is to be heard. Clearly, the days of “It’s my way or the highway” are over.

President Biden labeled Rupert Murdoch as the most dangerous man in the world last year, above Putin and Xi Jinping. Murdoch, who currently faces deposition in the Dominion Voting $1.6 billion defamation trial, is not the first media baron to face political ire and controversy.

At long last the mid-term elections that began on November 8 concluded on December 6 with the election of Democratic Sen. Raphael Warnock.

Famous people have promoted products for centuries, encouraging others to buy everything from cereal to cigarettes. 

 Keep your resume to one page.  If you have worked 15+ years and can keep your resume to one page, you are definitely not selling yourself properly. Your resume needs to be concise and shouldn't be multiple pages in length but two pages is very common. Remember, you can use addendum pages for awards, achievements etc.1-myth

Janet Stovall, senior client strategist at NeuroLeadership Institute, discusses performative communications ahead of Ragan’s DEI Certificate Course for Communicators.

Nearly three years after the onset of the COVID pandemic, much has changed about how employees engage with their employer and their work.

Did you know supplements and vitamins are a fast-growing industry? The supplement industry is projected to reach a global value of $98.6 by 2031 at a growth rate of 7.6%. This is signaling fast changed and growing trends.

One overused phrase that we'd be happy to not hear anytime soon is "the New Normal." 

There may be times when "The New Normal" indicates something positive. But most of the examples we can think of are not.

False or deliberately misleading information can cause an organization the trust of its customers and can have an overall negative impact on its reputation.

If we have learned anything over the past six years, and certainly after January 6th and the midterm elections, it is that the Social Compact is real and serves as the bedrock for a civilized society.

The Museum of Public Relations announced an expansion of its Board of Directors and a new governance structure to provide succession planning in its 25th year of operation and to deepen its contributions to the future of the public relations practice.  

Printers are often left as an afterthought in business - how can printers be so important if everyone has a phone on them all the time? But don't count out the value of printers.