CommPRO|Industry News
CommPRO keeps the communications, public relations and marketing industries connected, informed and creative.
Archive
- Accessibility
- Active Listening
- Advertising
- Advertising Agency Man...
- Agency Insurgents
- Agile Engagement
- Analysis
- Artificial Intelligence
- Awards
- Barter & Trade
- Blockchain
- Brand Simplicity
- Branding
- Business Ethics
- Business Leadership
- C-Suite TV Insights
- Career Advice
- Celebrity Branding
- Comms Tech
- CommunicationsMatch
- CommunicationsMatch Ag...
- Company Culture
- Conferences
- Content Intelligence
- Content Marketing
- Content Marketing Central
- Corporate Communications
- Corporate Insights
- Corporate Social Respo...
- Crisis Communications
- Critical Now
- Cryptocurrency
- Customer Engagement
- Digital Advertising
- Digital Asset Manageme...
- Digital Communications
- Digital Marketing
- Digital PR
- Direct Marketing
- Diversity Equity Inclusion (DEI)
- Dominican Women To Marry
- ESG
- Earnings Guidance &...
- Editorial
- Education
- Email Marketing
- Events
- Executive Management
- Expert Filomena
- Expert Silvia
The Passing of Philadelphia's Ruth Hirshey Lincoln, Longtime Popular Public Relations Wizard
Ruth Hirshey Lincoln, 68, of Philadelphia, an imaginative and effervescent public relations wizard who founded her own consulting firm and worked wonders as the longtime face of the Philadelphia Four Seasons Hotel died Wednesday, Nov. 23.
Understanding AI and Its Place in PR
This year, AI continued to make major waves, proving to the naysayers that it’s here to stay. But despite its growing presence in the mainstream and its increased utilization across fields, many are still unsure what AI actually is, how it works and the true potential it harnesses.
Newest Opportunities for Investors
Even though foreign exchange, often known as forex or FX, is challenging, many people succeed with it. Some traders and investors who invest in foreign assets find it intriguing because they can wager on currency exchange rates around the world; you can see an example of this on the TradingView login page. Here's what you need to know if you've never invested in foreign currencies before.
Women Supporting Women to Drive Transformational Change
We invite you watch a very special online event to mark the launch of the Global Women's Leadership Channel on CommPRO.biz, that was held on the National Women Support Women Day - Thursday, December 1st, from 1-2:15 pm EST via Zoom.
PRophet Partners with Paul Allen AI Institute's Yoodli
PRophet, the first-ever AI-driven PR pitch platform built by and for PR professionals that predicts media interest and sentiment, today announced a partnership with Yoodli, an innovative AI-powered software platform which helps users improve media interviewing, public speaking, and communication skills using artificial intelligence.
A Conversation with Adam Hochschild, Author, 'American Midnight: The Great War, A Violent Peace and Democracy’s Forgotten Crisis'
Join Michael in his discussion with Adam Hochschild about his new book, American Midnight: The Great War, A Violent Peace and Democracy’s Forgotten Crisis.
PR Masters Series Podcast, Episode #69 – Eric Mower, Chairman, & Chief Executive Officer, Mower
Today’s special guest is Eric Mower, Chairman, & Chief Executive Officer, Mower.
Join Us in the Battle to Overcome Loneliness
Giving Tuesday was created in 2012 to counteract the spending of Black Friday and Cyber Monday with philanthropic giving to charities in need of support.
Out of the Weeds of Ignorance Comes Cool Cardigan Knowledge on Wikipedia
When you’re trying to make sense of things, seeking to describe, decipher, and define . . . looking to fill an eclectic pot with facts, yet wondering from where they’ll come, and from whom will come the names they bear . . . there’s always that resourceful guide to lead you through thickets of unknowns, Wikipedia.
Once Again: Money Over Democracy In Sports (And An Important Lesson For PR Pros)
The moguls who control the jewels of the international sports events—the Olympics and soccer’s World Cup have one thing in common: They don’t care which country hosts their propaganda-rich tournaments as long as the countries cough up enough money.
FIFA President Gianni Infantino Just Provided a PR Teaching Moment
The 2022 World Cup has been controversial enough without soccer’s governing body scoring an own goal on the eve of the tournament.
While ostensibly defending FIFA’s choice of Qatar to host what should be a celebration of the beautiful game, Gianni Infantino’s diatribe had journalists literally gasping at its extraordinary tone deafness.
Five Things to Watch for on Twitter In The Elon Musk Era
Elon Musk’s acquisition of Twitter is already historic. At $44 billion, it was the largest leveraged buyout of a technology company in history.
Storytelling, Business Fluency, Employee Comms Among Top Takeaways of CommsWeek 2022
Ragan’s Communications Week 2022, held Nov. 1-7, was overflowing with takeaways to inform the communicator’s 2023 playbook. Peer-to-peer conversations were abundant during this important industry week, which included the Future of Communications Conference in NYC.
When Organizations Give Thanks
At Thanksgiving, individuals often express gratitude for what they’re personally appreciative, e.g., family, friends, health. It’s less common to hear of organizations’ gratitude, but if they were to count their blessings, what would they be? Answers to that question could provide each of us with valuable perspective and perhaps help recalibrate our own thoughts of thankfulness.
The Pillars of Branding
Brand pillars are important for brand recognition purposes. They form a framework for developing a brand strategy. An organization uses brand pillars to define their unique position in the market. Brand pillars can be anything from values, visuals, to the workflow. Understanding brand pillars well increases the chances of success of a business. They are an extremely important part of the business strategy and the important brand pillars are given below.
How Brands Can Place a Story in The News-You-Can-Choose Media Environment
What does it take for a brand to place a story that breaks through to media and intended audiences in the crowded post-pandemic media landscape?
The Importance of Accessible Marketing
Your entire target audience should be able to engage with and enjoy your marketing materials. Unfortunately, this probably isn’t the case. You aren't alone if you haven’t intentionally ensured your marketing is accessible. A whopping 96.8% of website homepages aren’t accessible enough to meet the standards of the official Web Content Accessibility Guidelines from WebAIM.
RESEARCH: Here’s Where CEOs See Comms Adding the Most Value
The communications function is at an inflection point, as an endless deluge of social and political issues along with increasing employee comms concerns have illuminated the value of communications to the C-suite.
The Business of Tomorrow (and the Years After)
What will the jobs of the future look like? This is a question that is on the mind of mankind since the dawn of time.
5 Ways You Can Increase Your Sources Of Passive Income
Whether you're looking to start a side business or just want to increase your monthly income, residual income may be a wonderful strategy to help you produce extra cash flow.

