The Power Of Printers In Small Business

Printers are often left as an afterthought in business - how can printers be so important if everyone has a phone on them all the time? But don't count out the value of printers. The printed word itself is powerful as printed paper encourages longer attention spans and stronger working memory in readers. 29 laboratory studies found that as compared to screens, readers retain more information and learn better from paper. Printers are also the beating hearts of many different industries, with companies in law, auto, and healthcare printing upwards of hundreds of pages per day. Over half of businesses say they can't function without a printer and with small businesses, 8 in 10 say they need printers to complete daily tasks.

But printers can be unreliable and they break all the time. We've all seen a printer say it's out of ink when you just bought a replacement or spit out a random error code with nothing apparently wrong. When these vital pieces of tech fail, many are left hanging trying to find some way of getting back on their feet. Small business owners already have a hard time finding reliable sources for office supplies,  making repairs and replacements for printers even slower. This leaves many small business owners forced to buy a small, consumer grade printer that can't handle their needs. This printer needs its own ink cartridges and setup time, sinking more money and time into something that you don't need. Printer ink costs over $10,000 a gallon, making a replacement printer into a money sink as you need to buy more ink for a printer that you don’t even need.

Learn more about how having the right printer can streamline your business and what printer best suits your needs here:

Stop Making Your Business Printer an Afterthought

Brian Wallace

Brian Wallace is the Founder and President of NowSourcing, an industry leading infographic design agency in Louisville, KY and Cincinnati, OH which works with companies ranging from startups to Fortune 500s. Brian runs #LinkedInLocal events, hosts the Next Action Podcast, and has been named a Google Small Business Adviser for 2016-present.

https://nowsourcing.com
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