CommPRO|Industry News

CommPRO keeps the communications, public relations and marketing industries connected, informed and creative.

Blockchain Brian Wallace Blockchain Brian Wallace

Bitcoin (BTC) Tops $20,000, is it Time to Buy?

Bitcoin (BTC) surpassed a crucial level ($20,000) on the 25th. Following this, the king of cryptos started today's session in the green. It seems that the bulls have finally decided to act. Indeed, there was a lot of volume accompanying this 5% bullish move. At the time of writing on the 27th, the price of the Bitcoin is now at the price of 20 867 US. Such a price has not be seen since the last spike of early September.

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Marketing Brian Wallace Marketing Brian Wallace

Marketing With Colors: How Customers React To Different Tones

The decision a customer makes to purchase a product or support a brand is based on a variety of factors. What many people find surprising is that color makes up between 62% and 90% of that decision. This is because colors have a large effect on the human brain and can completely alter the way a customer feels about a particular item. So how do different colors affect people's purchasing decisions, and how can business owners utilize them in their marketing strategies? 

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A Conversation with Jeff Nussbaum, Author, 'Undelivered: The Never-heard Speeches that would have Rewritten History'

Join Michael and former senior speechwriter for President Joe Biden as they discuss his fascinating new book, Undelivered: The Never-heard Speeches That Would Have Rewritten History. Undelivered presents some of the most notable, never delivered speeches from Richard Nixon’s refusal to resign to Hillary Clinton’s acceptance speech; from Dwight Eisenhower’s apology for the failure of the D-Day invasion to Japanese Emperor Hirohito’s apology for his role in World War II.

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Industry News, Public Relations CommPRO Industry News, Public Relations CommPRO

PRSA-NY and Honan Strategy Group Reveal the 2022 State of Mental Health in Public Relations Report

Today, PRSA-NY announced the 2022 State of Mental Health in Public Relations Report with Honan Strategy Group, a data-driven strategic research and communications firm, to understand how PRSA-NY members are coping with their mental health and determine resources to help working professionals in the industry.

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Industry News, Public Relations CommPRO Industry News, Public Relations CommPRO

PRSA Celebrates 75th Anniversary with Commemorative Publication

Established in 1947, PRSA, the nation’s leading organization serving the communications community, is celebrating its 75th anniversary throughout 2022. To mark this milestone event, PRSA is publishing “75 Years of Impact and Influence: People, Places & Moments in Public Relations History,” showcasing the history of the profession through the people and events that helped shape international discourse and transform the business world.

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Marketing Dr. David Hagenbuch Marketing Dr. David Hagenbuch

Play with a Purpose

Bobby eagerly opens his Happy Meal box, tossing the chicken nuggets and fries aside to find the special toy tucked inside.  Kids have repeated that ritual for decades, but Bobby is 32.  While it’s nice that McDonald’s and other companies increasingly meet the need for nostalgia and help grown-ups relive childhood highlights, is selling sentimentalism a good adult-use of time and resources?

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A Conversation with Cody Keenan, Author, 'Grace: President Obama and Ten Days in the Battle for America'

Join Michael in his discussion with Cody Keenan as they discuss his book, Grace: President Obama and Ten Days in the Battle for America.  The book recounts the most remarkable eulogy delivered by President Obama in Charleston, South Carolina after the hate crime murders of Reverend Pickney and eight parishioners in the Emanuel African Methodist Episcopal Church.

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U.S. Surgeon General Releases New Framework for Mental Health & Well-Being in the Workplace

Today, United States Surgeon General Dr. Vivek Murthy released a new Surgeon General’s Framework for Mental Health & Well-Being in the Workplace outlining the foundational role that workplaces should play in promoting the health and well-being of workers and our communities. As reports of “quiet quitting” and the Great Resignation have shown, the COVID-19 pandemic has changed the nature of work for many and the relationship that some workers have with their jobs.

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Global Women's Leaders... CommPRO Global Women's Leaders... CommPRO

Achieving True Diversity, Equity, and Inclusivity in Our Lifetime 

There has been a lot of consideration given recently to the issues and concerns regarding diversity, inclusion, and systemic racism. We have become more sophisticated in our appreciation that diversity includes much more than race, nationality, gender, sexual preference, or expression. It includes such differences as thinking styles, communication, interaction styles, and much more.

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Global Women's Leaders... Leslie Grossman Global Women's Leaders... Leslie Grossman

Leadership Learnings from the Pandemic

When we are confined to our homes, time can seem infinite. Even if you are juggling homeschooling with working, taking some quiet time to look inward and outward to what’s possible in the future is time well spent. As leaders - and we are all leaders of our own lives as well as others’ - we make professional progress by observing the leadership lessons we see in action. Watch and listen to leaders during this crisis and you will see what works effectively and what does not.

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