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Ditch the Handshakes and Breath Mints for the First B2B Conference & Expo Event in the Metaverse—No Goggles Required
No goggles. No wires. No hand sanitizer in between handshakes. The first B2B metaverse conference will take place in the metaverse itself—no special equipment required.
OkCupid’s Global Head of Comms on Using Data to Inform Your Comms Strategy
When you’re working in communications, the main goal is always to get to the heart of the story. To that end, having supporting numbers that help you illustrate the point you’re trying to make will always result in a fuller, more vivid picture.
The Dangers of Cyber Attacks
It wasn’t too long ago when hackers, shutting down the mainframe, corrupting the system, and various other tech jargon was reserved to optimistic science fiction and overzealous TV shows. Yet the world is changing, suddenly technology and the web are at the forefront of almost every life in the western world.
Business Wire Announces the Passing of Founder Lorry I. Lokey
Business Wire has announced the passing of Lorry I. Lokey, retired Founder/Chairman and Chief Executive Officer, who died over the weekend at the age of 95 in California.
Audible’s Supriya Mimani on the Who, What and Why of Strategic Comms
Did you know that a DE&I-focused talent program can transform company culture and affect how organizations think about the employee experience? Audible did just that with its “Next Chapter” Returnship Program which not only changed how it addressed hiring culture but helped set a new industry standard by helping communities in need with new pathways for employee engagement.
Supporting International Marketing and Sales through Translation
Approximately 360 million people worldwide understand and speak English as a native language, out of a total population of 1.5 billion. Discoverability is a requirement for establishing footing and gaining a presence in a new market.
What Web3 Means for Communicators
Some of us may remember doing PR in the early 1990s, when the Internet was new, known as Web1, and content was published online, but static.
Six Ways to Become a Mental Health Advocate and an Ally
With impacts from the global pandemic, mental health finally seems to have emerged from the backburner—and it’s about time. Global prevalence of anxiety and depression increased by 25% during the first year of the pandemic alone, according to the World Health Organization, bringing forth an even greater need for employee wellness programs.
How to Debrief Properly After a Crisis
In the world of emergency preparedness, a hotwash is a term assigned to the after-action debrief in emergencies like natural disasters. The term originated in the military, where soldiers used extremely hot water to remove residue and debris from their weapons after firing.
Stress Levels At An All Time High in the U.S.
Around 83% of employees in the US battle work-related stress, with 25% saying that work is the number one stressor in their lives, as reported by Stress.org. A vast majority (76%) also feel that stress affects their personal relationships.
Millennial Managers are Changing Workplace Culture
Millennials are a growing force in today’s business world and ignoring the fact that they will be the next wave of managers and business leaders is short-sighted.
How to Become A Better Informed Voter, With An Important Lesson For People Working in Public Relations
With the mid-term elections only a few weeks away, presumably even people who don’t follow the political circus are beginning to pay attention to it.
A Conversation with A.J. Baime, Author, 'Dewey Defeats Truman: The 1948 Election and the Battle for America’s Soul'
Join Michael in his discussion with A.J. Baime as they discuss his book, Dewey Defeats Truman: The 1948 Election and the Battle for America’s Soul. The book recounts the most remarkable victory by an underdog presidential candidate in the history of the United States. Beyond this, listeners will find the parallels to the upcoming 2024 presidential election and the lessons to be learned of fundamental importance.
Ethically Deploying AI in Public Relations: A Quick Take on Comms Tech, Ethics and Data Privacy
From the recent boom of AI-generated art, blockchain, NFTs and the metaverse to the rapid expansion of applied technology across all industries, AI and related technologies has emerged from the fringes of tech and science fiction movies to the mainstream right before our eyes.
Buy BRADY, But Don't Be Like Brady
Tom Brady is one of few professional athletes who transcend their field. While many football players and fans revere him, even those who pay little attention to sports know his name. In a new video ad, Brady surprisingly suggests that aspiring athletes shouldn’t aim to be like him. That advice sounds self-effacing, but how does it fit with other messaging surrounding Brady’s brand?
Signs You Need To Take Help Of Advertising For Your Business
Businesses today now all utilize some form of advertising or content marketing. However, that doesn't necessarily mean that the companies are getting the results they need from their advertising efforts.
Social Recruiting: Using Social Media in the Hiring Process
Social recruiting is all about finding quality candidates online and making connections with them. According to recent research, 58.4 percent of the world's population uses social media, the median user has more than 5 social accounts, and daily use averages 2 hours and 27 minutes. With more people engaging with social media, it is worth investigating its relevance to the recruitment process.
Podcasting as a PR Tool
Today, podcasts are very popular as a form of audio entertainment. They are also an easy way for content creators to connect with their target audience. Publishing podcasting content is also easy as a broadcasting license is not needed.
‘Grace Follows Grace’: Crisis Communications Wisdom from General Mills’ Jano Cabrera
Plunging into a crisis, whether reputational or widespread like a pandemic, is always scary. They push us outside our comfort zones and into a frightening new realm.
Mt. Etna, 'Thank You'
Not everyone can say a volcano did them a favor, but I’m remembering a big one, a giant one, Mt. Etna did for me forty years ago, still vivid in my mind as if it were yesterday.

