CommPRO|Industry News

CommPRO keeps the communications, public relations and marketing industries connected, informed and creative.

Marketing Brian Wallace Marketing Brian Wallace

The Dangers of Cyber Attacks

It wasn’t too long ago when hackers, shutting down the mainframe, corrupting the system, and various other tech jargon was reserved to optimistic science fiction and overzealous TV shows. Yet the world is changing, suddenly technology and the web are at the forefront of almost every life in the western world. 

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Internal Communications CommPRO Internal Communications CommPRO

Audible’s Supriya Mimani on the Who, What and Why of Strategic Comms

Did you know that a DE&I-focused talent program can transform company culture and affect how organizations think about the employee experience? Audible did just that with its “Next Chapter” Returnship Program which not only changed how it addressed hiring culture but helped set a new industry standard by helping communities in need with new pathways for employee engagement.

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reports Melissa Rieger reports Melissa Rieger

Six Ways to Become a Mental Health Advocate and an Ally

With impacts from the global pandemic, mental health finally seems to have emerged from the backburner—and it’s about time. Global prevalence of anxiety and depression increased by 25% during the first year of the pandemic alone, according to the World Health Organization, bringing forth an even greater need for employee wellness programs. 

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reports Brian Wallace reports Brian Wallace

Stress Levels At An All Time High in the U.S.

Around 83% of employees in the US battle work-related stress, with 25% saying that work is the number one stressor in their lives, as reported by Stress.org. A vast majority (76%) also feel that stress affects their personal relationships.

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A Conversation with A.J. Baime, Author, 'Dewey Defeats Truman: The 1948 Election and the Battle for America’s Soul'

Join Michael in his discussion with A.J. Baime as they discuss his book, Dewey Defeats Truman: The 1948 Election and the Battle for America’s Soul. The book recounts the most remarkable victory by an underdog presidential candidate in the history of the United States. Beyond this, listeners will find the parallels to the upcoming 2024 presidential election and the lessons to be learned of fundamental importance.

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Marketing Dr. David Hagenbuch Marketing Dr. David Hagenbuch

Buy BRADY, But Don't Be Like Brady

Tom Brady is one of few professional athletes who transcend their field.  While many football players and fans revere him, even those who pay little attention to sports know his name.  In a new video ad, Brady surprisingly suggests that aspiring athletes shouldn’t aim to be like him.  That advice sounds self-effacing, but how does it fit with other messaging surrounding Brady’s brand?

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Company Culture CommPRO Company Culture CommPRO

Social Recruiting: Using Social Media in the Hiring Process

Social recruiting is all about finding quality candidates online and making connections with them. According to recent research, 58.4 percent of the world's population uses social media, the median user has more than 5 social accounts, and daily use averages 2 hours and 27 minutes. With more people engaging with social media, it is worth investigating its relevance to the recruitment process.

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Public Relations Mike Paffmann Public Relations Mike Paffmann

Podcasting as a PR Tool

Today, podcasts are very popular as a form of audio entertainment. They are also an easy way for content creators to connect with their target audience. Publishing podcasting content is also easy as a broadcasting license is not needed.

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