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The Boomer Generational Transfer
By 2045, baby boomers are going to pass on over $70 trillion to the next generations. This is more than three times the current U.S GDP, and its implications on society and its recipients cannot be understated. This was the generation to set the current path of the United States, and as they disappear they have the power to yet again set the course.
The Role of Web3 Technology in Transforming Work
The internet is an invention of constant transformation. In its early days, now called Web 1.0, the internet was a wild west of read-only information.
Richard Levick - From Eternity to Here
“Ah death, a change of clothes.”–The 14thDalai Lama
The endless fields of amber grain. Valhalla so far in the distance it is, we are sure, just shy of eternity. Mortality, we have decided, is not for us. “Heaven can wait.”
5 Effective Inbound Marketing Strategies To Increase Web Traffic
Every business wants more traffic on its website. Not only does it help boost brand awareness, but it also opens up more opportunities to connect with customers in a way that drives conversions.
A Conversation with A.J. Baime, Author, 'White Lies: The Double Life of Walter F. White and America's Darkest Secret'
Join Michael in his discussion with A.J. Baime about his new book, White Lies: The Double Life of Walter F. White and America's Darkest Secret which recounts in fascinating detail the rise and fall of Walter F. White, among the most important civil rights leaders of the early 20th century.
When Schools Collide: The College Merger Process
From 2018 to 2022, 95 college mergers took place, up 21% from any prior point in the 21st century. For many, merging with another school was a last ditch effort to prevent permanent shutdown.
The Top Employer Branding Mistakes — and How to Fix Them
Finding the perfect candidate for an open role is never easy, but it’s even trickier in today’s tight labor market. To compete for top talent, organizations need a top employer branding strategy to go with it.
Brands: Stop Thinking About Your NFT Strategy
Whenever I talk with marketers today, they almost always ask me the same question: “Should they create branded NFTs, and should they be building virtual experiences in spaces like Decentraland?”
3 Tips for Personalizing Your Comms to Meet Employees Where They Are
With all the changes to workplace situations stemming from the COVID-19 pandemic, it’s important that managers are equipped with the mindfulness and soft skills required to stay in touch with their employees. While apps like Zoom and Slack allow you to now virtually congregate with your teams and move business forward even when you aren’t physically together, behind each computer screen is a work arrangement that can vary greatly from employee to employee.
5 Ways to Improve Communication in the Workplace
A successful organization is built on effective communication. In the workplace, strong communication means all employees know what they are working towards, how they are contributing, and where they can go for support.
Crisis Management Case Study: Gov. Ron DeSantis
Florida Gov. Ron DeSantis sends plane loads of illegal immigrants to Martha's Vineyard. From a crisis mgt. standpoint, how effective was this political stunt?
PR Pros Want to Change the Future of Their Industry, and AI could Spark this Transition, Per New Research from Stagwell's (STGW) PRophet and The Harris Poll
The vast majority of public relations (PR) professionals (94%) want to be a part of changing the future of their field, with over nine in 10 (92%) believing AI has the potential to transform the way PR is conducted, according to new research commissioned by Stagwell's (NASDAQ: STGW) PRophet, the first-ever AI-driven PR pitch platform built by and for PR professionals that predicts media interest and sentiment.
Here’s How to Properly Use an Ellipsis, According to AP Style
The ellipsis is a useful but often misused punctuation mark. It’ most used for indicating that something has been removed from a quote, but their actual usage can be a bit tricky.
DEI: There’s No Such Thing as ‘Over-indexing on Black’. Here’s Why.
Advancing equity is the active process of looking at the systems we have today through the lens of those most disadvantaged by those systems.
Should Employees' Looks Matter?
Despite her aging appearance, Queen Elizabeth II kept her job for an unprecedented 70 years! A Canadian news anchor who let her locks go grey wasn’t as fortunate. Her seemingly heartless dismissal has aroused widespread empathy, including from some of the world’s leading companies, sounding an alarm against ageism. However, in an era when brand-building is of utmost importance, shouldn’t companies have a say in the looks of those they pay to be the faces of their firms?
PR Agency RFPs: From Circus to Streamlined Process
Who doesn’t love a circus? - Clients and public relations agencies when request-for-proposal (RFP) processes are run like one!
The Live Video Revolution: Tune in Today
From 2016 to 2021, live video traffic grew by 4 times. The switch to live video is but the latest in a constant stream of revolutions in how online content reaches consumers.
PR Masters Series Podcast, Episode #66 – Robert L. Dilenschneider, Founder and Principal of The Dilenschneider Group
Today’s special guest is Robert L. Dilenschneider who formed The Dilenschneider Group in October, 1991.
The GOP Is Correct About The Liberal Biased Media
Now that Labor Day 2022 is history, the election season is now officially underway, although it really never stopped. And you can be certain that critics of far right and far left media outlets will shout 24/7 about the slanted and false coverage their rivals are disseminating. And so will politicians of all stripes.
Sometimes I Feel I'm in a Race with Technology and Losing!
My tech-minded wife wants me to buy a car with the latest technology that automatically puts on the brakes if someone suddenly steps out in front. And if I’m not up to steering, it will steer by itself.

