CommPRO|Industry News

CommPRO keeps the communications, public relations and marketing industries connected, informed and creative.

Marketing Brian Wallace Marketing Brian Wallace

The Boomer Generational Transfer

By 2045, baby boomers are going to pass on over $70 trillion to the next generations. This is more than three times the current U.S GDP, and its implications on society and its recipients cannot be understated. This was the generation to set the current path of the United States, and as they disappear they have the power to yet again set the course.

Read More
reports Richard Levick reports Richard Levick

Richard Levick - From Eternity to Here

“Ah death, a change of clothes.”–The 14thDalai Lama

The endless fields of amber grain. Valhalla so far in the distance it is, we are sure, just shy of eternity. Mortality, we have decided, is not for us. “Heaven can wait.”

Read More

A Conversation with A.J. Baime, Author, 'White Lies: The Double Life of Walter F. White and America's Darkest Secret'

Join Michael in his discussion with A.J. Baime about his new book, White Lies: The Double Life of Walter F. White and America's Darkest Secret which recounts in fascinating detail the rise and fall of Walter F. White, among the most important civil rights leaders of the early 20th century.

Read More
Internal Communications CommPRO Internal Communications CommPRO

3 Tips for Personalizing Your Comms to Meet Employees Where They Are

With all the changes to workplace situations stemming from the COVID-19 pandemic, it’s important that managers are equipped with the mindfulness and soft skills required to stay in touch with their employees. While apps like Zoom and Slack allow you to now virtually congregate with your teams and move business forward even when you aren’t physically together, behind each computer screen is a work arrangement that can vary greatly from employee to employee.

Read More

PR Pros Want to Change the Future of Their Industry, and AI could Spark this Transition, Per New Research from Stagwell's (STGW) PRophet and The Harris Poll 

The vast majority of public relations (PR) professionals (94%) want to be a part of changing the future of their field, with over nine in 10 (92%) believing AI has the potential to transform the way PR is conducted, according to new research commissioned by Stagwell's (NASDAQ: STGW) PRophet, the first-ever AI-driven PR pitch platform built by and for PR professionals that predicts media interest and sentiment. 

Read More
Marketing Dr. David Hagenbuch Marketing Dr. David Hagenbuch

Should Employees' Looks Matter?

Despite her aging appearance, Queen Elizabeth II kept her job for an unprecedented 70 years!  A Canadian news anchor who let her locks go grey wasn’t as fortunate.  Her seemingly heartless dismissal has aroused widespread empathy, including from some of the world’s leading companies, sounding an alarm against ageism.  However, in an era when brand-building is of utmost importance, shouldn’t companies have a say in the looks of those they pay to be the faces of their firms?

Read More